GTM Engineer
GTM Engineer on the growth team at Rilla, scaling paid ads (Meta), automating GTM workflows, building integrations with Clay/HubSpot, shipping landing pages and tools, and experimenting with new growth channels. Requires strong builder/analytical/creative skills, coding ability (React/Python/JS/SQL), and GTM stack proficiency in a high-intensity onsite NYC environment.
About the job
Responsibilities
- Work directly with Head of Growth to scale Meta ads program: creative testing, audience strategy, budget scaling, and performance optimization
- Automate repetitive processes and manual work by building systems, workflows, and integrations
- Contribute to growth stack including Clay workflows for enrichment, list building, personalization; HubSpot workflows and integrations
- Ship landing pages, websites, automations, internal tools independently
- Wire tools together with code, APIs, and webhooks
- Integrate AI into growth workflows for personalization and content generation at scale
- Force-multiply the SDR team with better data, targeting, and reduced manual work
- Identify, test, and scale new growth channels, funnels, and experiments; quickly kill underperforming ones
- Get involved in any activity that accelerates company growth
Requirements
- Infinite learner who quickly masters new technologies and executes independently as a generalist
- Builder mindset: finds manual processes offensive and automates them by coding, connecting APIs, and shipping
- Highly analytical: lives in data, builds models, and lets numbers drive decisions
- Highly creative: generates unique growth ideas and builds them
- Superstar dedicated to mastering craft, with high work ethic (team works 6 days/week, 12-hour days)
- Team player comfortable with feedback and collaborative growth
- Unafraid of failure; views it as learning opportunity and gets excited by risks
- Hands-on experience running Meta Ads in-platform with strong opinions on creative performance
- Proficiency in Clay, HubSpot, and modern GTM stack (Make, n8n, Zapier, Apollo)
- Coding ability in React, Python, JavaScript, or SQL; comfortable with APIs, webhooks; can ship websites, landing pages, or automations without engineering support
- Experience building automations that eliminate manual work with examples of persistent systems created
- Proven ability to scale something that works by identifying high-leverage opportunities
- Comfort with spreadsheets, dashboards, attribution models; ability to tell stories with data
- Creative streak for novel growth ideas that get built and launched rapidly
- Hunger for fast-paced environment with quick shipping cycles (days, not quarters)
Nice-to-Haves
- Built and scaled growth systems at previous companies
- Experience integrating AI into marketing or sales workflows
Skills
Meta Ads, Clay, HubSpot, Make, n8n, Zapier, Apollo, React, Python, JavaScript, SQL, APIs, Webhooks, Ai Integration
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