GTM Engineer

Responsibilities

• Work directly with Head of Growth to scale Meta ads program: creative testing, audience strategy, budget scaling, and performance optimization
• Automate repetitive processes and manual work by building systems, workflows, and integrations
• Contribute to growth stack including Clay workflows for enrichment, list building, personalization; HubSpot workflows and integrations
• Ship landing pages, websites, automations, internal tools independently
• Wire tools together with code, APIs, and webhooks
• Integrate AI into growth workflows for personalization and content generation at scale
• Force-multiply the SDR team with better data, targeting, and reduced manual work
• Identify, test, and scale new growth channels, funnels, and experiments; quickly kill underperforming ones
• Get involved in any activity that accelerates company growth

Requirements

• Infinite learner who quickly masters new technologies and executes independently as a generalist
• Builder mindset: finds manual processes offensive and automates them by coding, connecting APIs, and shipping
• Highly analytical: lives in data, builds models, and lets numbers drive decisions
• Highly creative: generates unique growth ideas and builds them
• Superstar dedicated to mastering craft, with high work ethic (team works 6 days/week, 12-hour days)
• Team player comfortable with feedback and collaborative growth
• Unafraid of failure; views it as learning opportunity and gets excited by risks
• Hands-on experience running Meta Ads in-platform with strong opinions on creative performance
• Proficiency in Clay, HubSpot, and modern GTM stack (Make, n8n, Zapier, Apollo)
• Coding ability in React, Python, JavaScript, or SQL; comfortable with APIs, webhooks; can ship websites, landing pages, or automations without engineering support
• Experience building automations that eliminate manual work with examples of persistent systems created
• Proven ability to scale something that works by identifying high-leverage opportunities
• Comfort with spreadsheets, dashboards, attribution models; ability to tell stories with data
• Creative streak for novel growth ideas that get built and launched rapidly
• Hunger for fast-paced environment with quick shipping cycles (days, not quarters)

Nice-to-Haves

• Built and scaled growth systems at previous companies
• Experience integrating AI into marketing or sales workflows