GTM Strategist - New Verticals
Execution-focused GTM strategist who will launch new products and verticals, validate positioning through customer conversations, and turn successful experiments into repeatable sales motions. Requires 3+ years in B2B technology and strong customer-facing, systems-building, and go-to-market judgment.
About the job
Responsibilities
- Turn new product and vertical ideas into customer-testable hypotheses.
- Partner with sales representatives to test positioning, messaging, packaging, and pricing.
- Join early customer conversations and sales calls to validate demand and identify resonant messaging.
- Identify patterns in customer feedback and provide actionable input to Product.
- Convert successful experiments into repeatable sales motions and guidance for the broader team.
- Partner with Product and the GM of New Verticals to refine products and go-to-market approaches.
- Clarify customer problems, shape sales conversations, and test offering positioning.
- Build training, talk tracks, playbooks, and processes for selling new products.
- Become a subject-matter expert on new products and help representatives explain and position them.
Requirements
- 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role.
- Experience operating in zero-to-one environments without an established playbook.
- Ability to learn from customer and market feedback, identify patterns, and formulate actionable hypotheses.
- Ability to support live customer and prospect conversations about evolving products, use cases, and solutions.
- Ability to turn experiments, recurring questions, and objections into practical guidance.
- Strong systems thinking and ability to make successful processes repeatable.
- High agency and ability to work independently.
Nice to Have
- Founder experience or experience as one of the first go-to-market hires at an early-stage company.
- Experience with marketing technology or selling to Marketing.
- Understanding of SEO and its evolution into answer engine optimization (AEO) for AI search.
- Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue.
Compensation and Benefits
- $150,000–$185,000 annual salary.
- Equity in a fast-growing startup.
- Competitive benefits package tailored to location.
- Flexible time off policy.
- Parental leave.
Skills
Go-to-Market Strategy, Product Marketing, Sales Enablement, Solutions Consulting, Pricing, Messaging, Sales Playbooks, B2B Technology, SEO, Answer Engine Optimization, Marketing Technology, Sales Training
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