Sales Technology Lead, Lyft Ads

Responsibilities

• Own Salesforce architecture for the ad-sales lifecycle, from lead sourcing and opportunity creation through order management integration, contract execution, delivery reconciliation, and billing.
• Identify problems and opportunities across the Ads sales technology stack and shape them into scoped, funded initiatives.
• Lead requirements with Ads Sales, Sales Operations, Ad Operations, Finance, and Legal partners, translating them into functional and technical designs.
• Own integrations connecting Salesforce to order management, contract systems, ad servers, and billing through middleware such as Workato or Boomi.
• Drive AI best practices across the Sales Technology team, ensuring AI-generated output meets quality, security, and performance standards.
• Guide the Ads CRM platform evolution, including media-specific data models for agency, advertiser, and brand hierarchies, insertion orders, and flights.
• Own the Ad Sales Technology roadmap.
• Lead contract lifecycle management for Ads, including intake automation and Salesforce integration.
• Remain hands-on with objects, flows, validation rules, Apex, and Lightning; set technical standards through design reviews, code reviews, and design documents.
• Maintain an auditable Ads order-to-cash chain through SOX compliance, segregation of duties, data quality, and change management.
• Maintain platform reliability through performance monitoring, incident resolution, postmortems, and automation.
• Partner with Ads and business leaders on prioritization, mentor the engineering team, and support hiring.
• Brief Ads and Finance leadership on delivery status and prioritization tradeoffs.

Requirements

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.
• 7+ years of experience in a Salesforce-focused business systems, engineering, or analyst role, including 3+ years leading solution design and delivery.
• 5+ years of hands-on Salesforce administration and configuration.
• At least one active Salesforce certification, such as Administrator, Advanced Administrator, or Platform App Builder.
• 3+ years building custom Salesforce solutions with Apex and Lightning.
• Experience delivering at least 3 integrations between Salesforce and external order management, ad server, or billing systems using REST, platform events, or middleware such as Workato, Boomi, or MuleSoft.
• 2+ years providing technical direction to or leading a team of 3 or more engineers or analysts.
• Experience leading at least 2 large CRM or commercial-systems programs from requirements through adoption.
• Experience leveraging AI-assisted development tools and coaching teams on maintaining system understanding in an AI-first environment.
• Working knowledge of ad-sales operations, including quote-to-cash, insertion orders, and delivery-to-billing reconciliation.

Nice to Have

• Salesforce Media Cloud or experience with a media/advertising CRM data model.
• Contract lifecycle management platforms such as DocuSign or Ironclad.
• Revenue and compliance controls, including SOX.
• Familiarity with order management, ad servers, and billing systems such as Zuora.

Compensation and Benefits

• Extended health and dental coverage, life insurance, disability benefits, and mental health benefits.
• Family building, child care, and pet benefits.
• Lyft-funded Health Care Savings Account.
• RRSP plan with company match.
• Flexible paid time off for salaried team members.
• Paid parental leave, including an 18-week top-up plan.
• Subsidized commuter benefits and Lyft ride credits.
• Expected base pay range in the Toronto area: CAD $129,000–$161,250, excluding potential equity, bonus, and benefits.