Senior Product Marketing Manager, Flex

Responsibilities

• Own go-to-market strategy for Flex product launches across its reward card, credit card, banking, accounts payable automation, expense management, accounts receivable and invoicing, working capital, and global payments products.
• Partner with Product leadership on roadmap planning, market and customer research, launch readiness, positioning, and cross-functional coordination.
• Create internal and external messaging, value propositions, competitive positioning, proof points, case studies, collateral, battlecards, and objection handling.
• Partner with Sales Enablement, Lifecycle Marketing, Revenue Leadership, Support, and Operations to deploy launch communications, campaigns, training, and sales materials.
• Own Flex’s competitive positioning and define the ideal customer profile for each product line using market research and customer data.
• Run win/loss analysis, review prospect and customer conversations, research competitors, and use adoption data to prioritize messaging and launch initiatives.
• Serve as the internal subject-matter expert on Flex’s positioning, product suite, customer pains, differentiation, and competitive landscape.
• Brief Product and Leadership on market changes, customer insights, competitive gaps, and roadmap implications.

Requirements

• 5+ years of experience in product marketing.
• At least 2 years of experience in B2B fintech, financial services, or another regulated, complex-product industry.
• Demonstrated ownership of go-to-market strategy, positioning and messaging, product launches, and adoption initiatives.
• Experience building a product marketing function or process from zero, including defining Product, Product Marketing, and stakeholder collaboration practices.
• Strong competitive intelligence skills and experience creating battlecards used by sales teams.
• Strong judgment about market messaging and the ability to distinguish important information from unnecessary detail.
• Experience partnering directly with Product on positioning.
• Excellent written communication skills, including experience creating positioning frameworks, battlecards, and briefs.
• Comfort working with ambiguity and building processes from the ground up.

Nice-to-haves

• Experience at a company without a dedicated product marketing function.