Marketing Manager, LATAM

Responsibilities

• Build the LATAM marketing plan tied to pipeline and revenue targets, including objectives, budgets, and quarterly calendars.
• Refine ideal customer profiles and named account lists with BD leadership; run ABM campaigns and segment-specific outreach plays for exchanges, neobanks, fintechs, and banks.
• Design co-marketing programs with strategic partners, including announcements, case studies, webinars, in-person events, and region-ready BD plays.
• Localize messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house.
• Produce market-specific explainers, regulatory primers, and customer stories about onchain payments.
• Own LATAM event strategy across flagship conferences, roadshows, and private roundtables, including pre-event, during-event, and post-event programs and ROI measurement.
• Coordinate regional PR and earned-media opportunities with headquarters communications and agencies.
• Measure and report in-region pipeline influence, insights, and program performance.
• Build regional sales decks, talk tracks, objection handling, and case studies.
• Source and manage regional specialists and vendors for events, creative, PR, translation, and related work.
• Bring customer pain points, regulatory shifts, and competitive intelligence back to headquarters.

Requirements

• 7–10 years of B2B marketing experience, including meaningful experience in LATAM fintech, payments, or adjacent infrastructure.
• Ability to work from first principles, create clarity, and independently launch programs before scaling.
• Strong understanding of account-based marketing and how marketing supports enterprise deals; experience setting KPIs and owning outcomes.
• Ability to translate technical concepts such as stablecoins, on-chain payments, APIs, and compliance into clear value for executives and product leaders.
• Full professional proficiency in Spanish; Portuguese strongly preferred.
• Strong written and localization skills.
• Ability to collaborate cross-functionally with BD, Product, Legal/Compliance, and Design across time zones.
• Practical fluency with CRM, marketing automation, analytics, and AI content/translation workflows.
• Based in LATAM or able to travel frequently to the region; willingness to travel approximately 25–40% for partners and events.

Nice to Have

• Experience building B2B marketing plans from 0 to 1.
• Experience marketing to banks and regulated institutions in LATAM.
• A network among regional media, communities, and event organizers.
• Experience commissioning original research or market surveys for credibility and demand generation.
• Experience managing external agencies and building small, high-leverage teams.

Compensation and Benefits

• Unlimited paid time off, with a requirement to take at least 10 days off annually.
• Flexible work environment and a home-office stipend for new team members.
• For US employees: company-subsidized health, dental, and vision plans, plus life insurance.
• 401(k) with a 4% company match.
• Equity option plan.
• Company card for product testing.
• Health and wellness spending.
• Domestic and international team off-sites.