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FirecrawlFirecrawlSan Francisco, CA

Technical Head of Marketing

Owns signup growth engine across SEO/GEO, content, product marketing, partnerships, and agent-first channels for developer tool. Runs weekly performance, channel prioritization, team execution, and cross-functional partnerships at fast-growing AI infra startup. Requires 5+ years growth leadership experience.

180k – 240k/yr
Remote5+ YOEGrowth Marketing

About the role

What You'll Do

  • Own weekly signup pacing and growth across core acquisition channels — you're accountable to the number, not just the strategy
  • Build a defensible signup mix across SEO/GEO, partnerships, brand, and other durable channels that compound over time
  • Run cross-channel planning, prioritization, and execution — including managing channel owners across content, PMM, partnerships, brand, and distribution
  • Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast
  • Partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control
  • Keep Eric focused on strategy and major bets — not on stitching the whole machine together week to week

What We're Looking For

  • A true operator, not a strategist. You've owned a growth number before — not advised on one. You know the difference between a channel that's underperforming and a channel that needs to be killed, and you make that call without waiting for someone else to tell you.
  • Experienced running marketing for a technical or developer-facing product. You understand how developers discover tools, evaluate them, and decide to actually use them. You've built growth systems for an audience that hates being marketed to.
  • Strong management instincts. You can run a team with a mix of channel specialists, create cadence, drive accountability, and keep everyone moving in the same direction — without needing perfect information to do it.
  • Fluent in modern distribution. SEO/GEO, content, product launches, AI-native discovery — you have real operational depth across multiple channels, not just talking points.
  • Good messaging taste. You're not a pure brand specialist, but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck.
  • Comfortable working directly with founders. No marketing committee. No approval layers. You'll have a direct line to Eric and be expected to push back, make calls, and own the outcome.

Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company, early marketing leader at a PLG SaaS startup, founder-marketer who built a growth engine from scratch.

Compensation & Benefits

Salary: $180,000–$240,000/year (SF, U.S.-based), based on impact, not tenure Equity: Up to 0.1% PTO: Generous — 15 days mandatory, anything after 24 days just ask Parental leave: 12 weeks fully paid Wellness stipend: $100/month Learning & Development: Up to $1,000/year Other: Full medical/dental/vision (US), 401(k), sabbatical after 4 years

Skills

SEOGeoContent MarketingProduct MarketingPartnershipsProduct-Led GrowthGrowth MarketingAi-Native DistributionDeveloper MarketingChannel Management
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