Demand Generation
Lead demand generation for enterprise products, owning strategy, AI-native tooling, multi-channel campaigns, and pipeline growth. Requires 5+ years scaling growth channels at startups, deep analytics skills (SQL, BI tools), and thriving in ambiguity.
About the job
Responsibilities
- Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
- Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale.
- Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
- Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
- Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
What We're Looking For
- 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth.
- Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
- Analytically rigorous: deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. Build your own dashboards, define your own metrics, and make decisions based on evidence.
- Thrives in ambiguity: operate independently with urgency and ownership in fast-paced, early-stage environments.
Skills
SQL, Looker, Omni, Hex, Tableau, ABM, Ai-Driven Outbound, Programmatic Personalization, Intent-Based Targeting, Automation Workflows
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