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Nylas

Product Marketing Manager

Drives go-to-market strategies, product positioning, and sales enablement for developer-focused SaaS platform. Leads customer research, advisory programs, competitive intelligence, adoption initiatives, and cross-functional collaboration to boost revenue and adoption. Requires 3-5+ years B2B SaaS product marketing experience.

95k – 155kDenver, CONew York, NYSan Francisco, CAProduct MarketingHybrid3+ YOE
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About the role

Responsibilities

  • Lead structured customer research program across segments and ICPs, conducting interviews with customers, prospects, and churned accounts to inform messaging, product direction, and GTM strategy.
  • Own and operate Customer Advisory Board, facilitating roadmap reviews and feedback sessions to influence product direction.
  • Develop high-impact case studies, customer narratives, and reference programs translating technical implementations into business outcomes.
  • Drive competitive analysis, build battlecards, objection handling frameworks, and win/loss insights.
  • Design and execute customer adoption and lifecycle programs including onboarding, nurture, in-product education, and targeted campaigns.
  • Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources.
  • Refine ICP definitions, segmentation, and messaging; partner with Sales and Product for GTM execution.
  • Define success metrics, analyze performance data, and optimize strategies.

Requirements

  • 3-5+ years of product marketing experience in B2B SaaS, preferably developer-focused, API-driven, or technical platforms.
  • Deep proficiency with AI tools for research, content, and workflows.
  • Proven ability to develop and execute GTM strategies driving business impact.
  • Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
  • Experience collaborating with Sales, Customer Success, and Product teams.
  • Expertise in market research, customer insights, and performance analytics.
  • Exceptional communication and storytelling skills.
  • Ability to influence cross-functionally.
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Nice-to-Haves

  • Experience with developer-focused SaaS.

Skills

AI ToolsAPIsGtm StrategiesSales EnablementCustomer InsightsCompetitive AnalysisMarket ResearchCustomer Advisory BoardCase StudiesPerformance Analytics

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