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Product Marketing Manager

Leads product marketing initiatives including sales enablement, competitive intel, launch orchestration, and value proposition communication. Partners with sales, PMs, and engineering; requires 8+ years experience with PLG/sales motions and strong writing skills.

210k – 255kSan Francisco, CAProduct MarketingOnsite8+ YOE

About the role

Responsibilities

  • Serve as go-to for sales on objection handling, pricing and packaging questions, competitive intel, and sales collateral
  • Build systems and processes for effective launches, winning head-to-head deals, and expanding into new segments
  • Communicate value proposition and positioning to sales, partnering with PMs and engineering on product roadmap
  • Build repeatable and scalable systems
  • Balance strategic vision and operational excellence: set high-level team strategy, plan launches, conduct competitive research
  • Work closely with sales on content creation, training, and objection handling
  • Orchestrate launches: build GTM checklist, coordinate across organization, ship on deadline
  • Strong writing and storytelling adapted to Mintlify’s tone and EPD audience

Requirements

  • 8-10 years in product marketing, with at least 2 years at early-stage company (Series A through Series B) operating as a team of 1
  • Experience in both PLG and sales-led motions, or deep experience in one with curiosity/adaptability for the other
  • Prior experience building analyst relations strategy
  • Customer Obsession: Instinctively talk to customers/prospects, build positioning from evidence
  • Writing ability: Short-form and long-form content with examples
  • Marketing breadth: Understand campaign, channel, content, comms strategy + product marketing strategy
  • Bias to action over perfection: Ship 80% this week, iterate in public
  • Experience developing customer-first marketing strategies/tactics contributing to growth goals

Nice-to-Haves

  • Experience with pricing and packaging decisions
  • Organic content optimization
  • Knowledge of AI-native infrastructure or strong desire to learn
  • Communications or PR experience
  • Familiarity with product-led onboarding flows and in-app messaging
  • Public speaking or webinar experience
  • Worked in adjacent B2B SaaS with similar buyer personas

Compensation & Benefits

  • Competitive compensation and equity
  • 20 days paid time off
  • 401k or RRSP
  • $420/mo. wellness stipend
  • 100% coverage for Health, dental, vision
  • Free Ubers to/from work
  • Free lunch and dinners
  • Annual team offsite

Skills

Product MarketingGo-to-Market StrategySales EnablementCompetitive AnalysisContent CreationPricing StrategyAnalyst RelationsProduct-Led GrowthSales-Led MotionsWritingStorytelling

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