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Product Enablement Manager

Builds and owns product enablement function to drive customer/partner adoption, onboarding, community management, and analytics for SaaS CRM platform. Requires 5+ years in enablement, AI fluency, strong product instincts, and cross-functional collaboration.

New York, NYSales EnablementRemote5+ YOE

About the role

What You'll Own

  • Centralizing Customer Onboarding Content. Consolidate onboarding material into a coherent program and own it going forward. Build the in-product education, guides, and adoption motions that get customers to value faster — directly feeding GRR.
  • Centralizing Partner-Facing Resources. Build an enhanced partner enablement program: certification, configuration playbooks, design templates, and implementation guides that let partners deliver independently and accelerate time to value across our customer base.
  • Centralizing Community Management. Run Kustomer's customer community as a managed channel — Slack, forums, and the cadences around them — that deflects routine product questions, creates peer-to-peer learning, and feeds adoption and retention.
  • Driving Product Adoption. Translate Kustomer's product capabilities into adoption motions that close knowledge gaps through targeted content, in-product education, and feature-specific campaigns tied to real usage data.
  • Partnering with Internal Teams on Product Curriculum. Design and run a structured product curriculum for our internal teams — onboarding, ongoing education as the product evolves, certification on key capabilities, and deep-dives on new releases. Partner closely with our internal Enablement team to make this stick.
  • Enablement Analytics. Track the metrics that prove the outcomes: GRR lift attributable to enablement programs, feature-level adoption rates, time-to-value benchmarks, partner certification completion, internal team product confidence scores, and content engagement. Report on ROI and iterate.

Your Qualifications

  • 5+ years in customer enablement, customer education, partner enablement, or a closely related function at a B2B SaaS company
  • Demonstrated experience building enablement programs from scratch (not only executing within an established function)
  • Strong product instincts — you can learn a complex platform deeply and translate technical capability into customer-facing value
  • Fluency with AI tooling for content generation, knowledge management, and workflow automation. You don't just use AI; you've built workflows with it and can describe specific systems, measurable outcomes
  • Track record working cross-functionally with Product, CS, PS, and Partner teams
  • Excellent writing and content design skills — you can produce polished, customer-facing material independently
  • Comfort with analytics and reporting on adoption, engagement, and ROI metrics
  • Experience managing or growing a customer community is a strong plus
  • Based in or able to commute to the NYC Metro area for hybrid work

Skills

AI ToolsAnalyticsContent DesignKnowledge ManagementWorkflow AutomationSaaS PlatformsCommunity ManagementProduct AdoptionOnboarding ProgramsPartner Enablement

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