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Manager, Mid Market Sales

Lead and develop a team of ~6 early-career sellers to exceed quota and drive double-digit advertising revenue growth for CPG brands on Instacart. Requires 5-10 years sales experience with 2-3 years people management.

138k – 348kUnited StatesSales EnablementRemote5+ YOE

About the role

What you’ll cook up in your first year

  • A team that consistently hits quota — You’ll have inherited a team of ~6 Sales Associates/Sales Executives and built the coaching cadence, pipeline discipline, and performance culture that drives them to exceed quarterly targets.
  • Measurable seller growth at every level — Through structured 1:1s, deal coaching, and individualized development plans, you’ll have moved early-career sellers meaningfully up the capability curve, with clear evidence in performance reviews and pipeline metrics.
  • Stronger cross-functional execution — By partnering closely with Account Management, Measurement Science, Insights, Ad Ops, and Product, you’ll have reduced friction in the sales process and improved advertising performance and customer experience for brand partners.
  • Scalable sales infrastructure — You’ll have identified gaps in process, collateral, and data-sharing and implemented improvements that make the entire team more efficient and effective — not just your own book of business.
  • Double-digit revenue growth through strategic partnerships — You’ll have led and supported Joint Business Planning (JBP) and Upfront negotiations that drive meaningful year-over-year advertising revenue growth, with C-level client relationships that make Instacart a must-buy for brand partners.

Must-have pantry staples (Minimum Qualifications)

  • 5–10 years of sales experience, including 2–3 years of first-line people management (directly managing individual contributors)
  • Proven track record of exceeding sales goals/quota both as an individual contributor and as a manager
  • Demonstrated success developing and coaching early-career sales professionals with measurable results
  • Experience implementing scalable coaching frameworks and sales methodologies in high-growth environments
  • Strong cross-functional collaboration skills with a track record of navigating complex, matrixed organizations
  • Willingness to travel ~20–30% for team meetings, customer visits, and industry events

Optional garnishes (Preferred Qualifications)

  • Digital advertising experience, particularly in paid search, display, or retail media
  • Background in CPG, eCommerce, or marketplace sales environments
  • Familiarity with Salesforce or similar CRM tools
  • Previous experience as a top-performing individual contributor before transitioning into management

This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.

Skills

SalesforceCRMDigital AdvertisingPaid SearchDisplay AdvertisingRetail MediaCpg SalesEcommerce SalesMarketplace SalesSales CoachingPipeline ManagementJoint Business Planning

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