Marketing Lead

What You'll Do

Demand Generation

• Design, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenue
• Build and manage outbound programs including email campaigns, webinars, events, and paid channels
• Develop outreach messaging tailored by persona, industry, and use case
• Manage campaign calendars, launches, and performance tracking—and continuously optimize based on results
• Test and iterate on channels, messaging, and offers to improve efficiency and ROI
• Partner closely with Sales and Product to align on messaging, targeting, and timing

Content and Sales Enablement

• Create marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success stories
• Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations
• Collaborate on campaign assets including webinars, landing pages, and nurture sequences

What We're Looking For

Required

• 4–7 years of B2B SaaS experience owning a marketing function or significant slice of one—ideally at a Series A or B company where you built from scratch
• Proven track record of building pipeline-generating programs, with specific revenue results you can speak to
• Generalist operator: you can run demand gen and write strong copy and build sales enablement—not just one of these
• Hands-on with LinkedIn Ads, Google Ads, and HubSpot; you build campaigns directly without needing an agency
• Analytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboards
• Strong writing and editing skills—you ship clear, persuasive copy fast
• Comfortable defining your own roadmap in an ambiguous, early-stage environment

Preferred

• Background in privacy, compliance, or data governance ecosystems
• Experience in AI, data, or SaaS environments
• AI-native proficiency: a track record of using AI tools to accelerate output without sacrificing quality