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Headway

Head of Patient Growth Marketing

Lead patient growth marketing across paid, lifecycle, and organic channels. Own martech, measurement, creative systems, and build a 20+ person team. Report to GM of Patient.

251k – 314kNew York, NYGrowth MarketingRemote8+ YOE
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About the role

What You’ll Do

Patient growth marketing

  • Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display)
  • Own Lifecycle (email/SMS/push)
  • Own Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube)

Martech & measurement

  • Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting
  • Co-own approach with Eng and Data but own the outcomes

Creative systems for growth

  • Drive briefing, testing velocity, and learning loops across message × audience × asset × surface

Cross-marketplace levers

  • Align patient and provider growth to prevent channel overlap and unlock network effects

Team building

  • Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic

Partner cross-functionally

  • Work with Product/Eng to build surfaces that drive conversion and quality, not just spend

You’ll Be a Great Fit If You…

  • Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels
  • Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels
  • Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM)
  • Have partnered closely with Engineering and Product, operating as one team with shared outcomes
  • Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks
  • Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards
  • Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations
  • Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale
  • Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering

Compensation and Benefits

Base pay range: $251,200 - $314,000

Benefits:

  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-home stipend
  • Therapy reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility reimbursement and membership
  • 13 paid holidays + company holiday break
  • Flexible PTO
  • EAP
  • Training and professional development

Skills

Google AdsMeta AdsOtt/OlvProgrammatic/DisplayEmail MarketingSms MarketingPush NotificationsSEOMmmAttribution ModelingIncrementality TestingMarTechA/B TestingAi Marketing

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