What you will do
Brand and positioning
- Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
- Develop and protect brand guidelines across every channel and touchpoint
- Craft the narratives that make CodePath the category-defining name in AI-native tech education
- Tell the optimistic story about CodePath and AI that makes people care, not just click
Marketing flows and conversion
- Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants
- Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences
- Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step
- Develop repeatable campaign playbooks so every launch doesn't start from scratch
Growth strategy
- Set the overall growth strategy and marketing roadmap aligned with company goals
- Provide strategic direction across paid acquisition channels like Meta and Google
- Allocate budget and resources across channels based on performance and strategic priority
- Identify and test new growth channels and partnerships
Product marketing and B2B growth
- Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers
- Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement
- Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners
- Turn learner and alumni outcomes into proof that helps close university and enterprise deals
Team leadership
- Lead and grow the marketing team: hire A-players, set high standards, and develop talent
- Foster a culture of speed, ownership, and creative excellence
- Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops
- Build scalable systems and workflows so the team moves fast without breaking things
- Collaborate cross-functionally with program, product, enrollment, and development
Key Success Metrics
- Enrollment growth at improving efficiency: more learners year over year at a lower cost to acquire each one
- Conversion and efficiency across the full funnel
- Brand authority: CodePath is the name people say first in AI-native tech education, measured in unaided awareness, share of voice, and inbound demand
- Earned revenue pipeline with university and enterprise partners
- A high-performing marketing team, measured by hiring, standards, and retention
- CodePath's external reputation with press, funders, and partners
This role may be right for you if
Experience
- You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions
- You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue
- You've built and led high-performing marketing teams
Skills
- AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations
- Exceptional brand instincts: you tell stories that make people feel something and then act
- Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data.
- Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
- Deep understanding of lifecycle marketing, email, and conversion optimization
- Fluency across social platforms and organic content strategy
- B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals
Intangibles
- Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks
- Results-driven, with a bias toward action and experimentation over perfection
- Comfortable with ambiguity and rapid iteration in a fast-moving environment