Head of Patient Growth Marketing
Lead patient growth marketing across paid, lifecycle, and organic channels. Own martech, measurement, creative systems, and build a 20+ person team. Report to GM of Patient.
Head of Growth Marketing
Leads growth marketing team driving demand gen, paid ads (Google, LinkedIn, X), email/lifecycle campaigns, content/social strategies, and web performance to build pipeline. Requires 12+ years marketing exp with 6+ in growth leadership at high-growth tech firms, B2B/B2C expertise, data-driven KPIs, and AI fluency.
250k – 275kSan Francisco, CANew York, NYPittsburgh, PAGrowth MarketingHybrid12+ YOE
About the role
What You’ll Do
- Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes.
- Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
- Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
- Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.
- Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.
- Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results.
- Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right.
What You’ll Bring
- 12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience
- Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others
- Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers
- Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators
- Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays
- A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity
- Comfort building internal tools and workflows with AI. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency
- Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner
- Low ego, high standards—direct, collaborative, and focused on outcomes over credit
Bonus Points
- Background building content and social programs that punch above their weight—turning a small team into a meaningful distribution channel
Skills
SEOAeoABMGoogle AdsLinkedin AdsX AdsEmail MarketingCRMDemand GenerationPipeline ManagementKPIsAI ToolsWeb OptimizationContent MarketingSocial Media Marketing
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