Growth Marketing Lead, Lifecycle
Own and scale lifecycle marketing across email, SMS, and push to convert, retain, and grow users on both sides of a B2B marketplace. Build programs from scratch in a high-growth, early-stage environment.
Growth Marketing Manager
Drive website optimizations, ABM strategy, lead handoffs, and GTM initiatives to acquire prospects and improve conversion rates. Requires 3+ years of growth marketing experience at B2B startups and strong web testing skills.
120k – 200kNew York, NYSan Francisco, CAWashington, DCGrowth MarketingOnsite3+ YOE
About the role
What you'll do
- Drive all website optimizations through well thought out web experiments that increase our CVR including changes to copy, flow, form management, and site load times
- Lead our ABM strategy to acquire larger business through company targeting, custom messaging and sales enablement
- Improve our speed to lead for qualification handoffs across digital marketing, lifecycle marketing, SDRs and AE through data analysis and proposed optimizations
- Lead the creation of new web pages and microsites ensuring a high CVR through constant testing
- Develop our referral program to deliver the most value to our customers as well as our sales team
- Take new products to market in a variety of different GTM approaches
Who we're looking for
- 3+ years of relevant growth marketing experience at a fast-growing B2B startup
- Web optimization experience using multiple sources of data to build a testing strategy
- A proven track record working with engineers to prioritize and execute tests at a high pace
- An understanding of the marketing tech landscape and experience with each product category
- Experience working with a high volume of paid landing pages and custom tracking codes
- Experience with Marketing Automation (we use Hubspot) and Salesforce
Compensation & Benefits
- Medical, dental, and vision benefits for you and your dependent(s)
- Flexible PTO
- 401(k)
- Paid family leave
- Ground floor opportunity as an early member of the team
Skills
A/B testingLanding page optimizationHubSpotSalesforceABMConversion rate optimizationMarketing automationData analysisGTM strategyReferral programs
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