Growth Marketing Manager, PLG

What You'll Own

Top-of-Funnel Campaigns

• Develop and execute campaigns across paid, organic, and owned channels designed to drive awareness and free product sign-ups.
• Own campaign strategy and messaging end to end, from concept through execution and reporting.
• Build mini-campaigns tied to specific features, use cases, and product moments to drive targeted acquisition.

Landing Pages & CRO

• Own the growth landing page strategy, including building, testing, and optimizing pages focused on driving free sign-ups and feature usage.
• Run A/B and multivariate tests across landing pages, CTAs, headlines, and page structure to continuously improve conversion rates.
• Partner with web and design to move quickly on experiments without sacrificing quality.

Messaging & Content

• Develop and own top-of-funnel messaging that speaks to developers and security engineers in a way that resonates.
• Create and test content across formats including ads, landing pages, email, and organic social to drive awareness and sign-ups.
• Stay close to what competitors are doing and use that to sharpen our positioning and messaging.

Experimentation

• Build and maintain a structured experimentation roadmap: hypotheses, tests, results, and iteration.
• Run experiments across acquisition channels, landing pages, CTAs, and campaign messaging.
• Document learnings and share them broadly so the team compounds on what works.

Reporting & Measurement

• Own top-of-funnel reporting: traffic, sign-up volume, channel performance, and campaign attribution.
• Define and track KPIs that tie marketing activity to free product growth.
• Present performance and learnings to product and marketing leadership on a regular cadence.

Requirements

• 4+ years of experience in growth marketing at a B2B SaaS company with a developer or technical audience.
• Hands-on experience running campaigns and experiments focused on driving free product sign-ups or trials.
• Deeply data-driven: know how to instrument a funnel, run a test, and turn results into action.
• Strong CRO instincts and experience optimizing landing pages, CTAs, and sign-up flows.
• Strong experimenter: know how to design a test, avoid common pitfalls, and learn fast.
• Comfortable owning messaging and content for a technical audience without needing a lot of direction.
• Champions a culture of collaboration and accountability by effectively navigating resistance and diverse perspectives into clear, actionable decisions.
• Experience with paid social, paid search, and organic channels targeting developers or security practitioners.
• Experience with tools like Marketo, Salesforce, and web analytics platforms to track and report on campaign performance.

Nice to Have

• Experience at a security, developer tools, or open-source company.
• Familiarity with community-led growth motions and how open-source communities can serve as a top-of-funnel channel.
• Background in conversion rate optimization across landing pages and product sign-up flows.
• Experience marketing to both developers and security practitioners and understanding how their behaviors differ.

Compensation

• Estimated starting annual salary range: $122,000 to $152,500 USD.
• Actual base salary determined by job-related skills, experience, qualifications, location, internal equity, and market data.
• Total compensation may include equity, variable compensation, and benefits.