Demand Generation Manager

What You'll Accomplish

In your first 3 months:

• Analyze current paid advertising campaigns (LinkedIn, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition
• Leverage AI-powered tools (Writer, Anyword, data enrichment platforms) to scale campaign production and improve targeting precision with existing resources
• Take ownership of at least one high-impact campaign from brief to execution, testing messaging and channel mix to establish your baseline performance

In your first 6 months:

• Launch a series of targeted account-based marketing (ABM) campaigns in partnership with Commercial Marketing, driving engagement with key accounts
• Optimize paid channel performance, implementing tracking improvements and building dashboards in Google Analytics to measure campaign ROI and pipeline contribution
• Establish a testing framework for continuous campaign optimization, running A/B tests on ad creative, landing pages, and audience segmentation to increase conversion rates by at least 15%

In your first year:

• Own the demand generation strategy for one or more key segments (employer, health plan, consultant, or ecosystem partners), delivering measurable pipeline growth aligned to business targets
• Act as the primary strategist for paid media investments, managing external relationships and budget allocation to maximize ROI across channels
• Scale what works, creating repeatable playbooks and processes that the broader marketing team can leverage

Who You Are

Basic Requirements:

• 5-7 years of B2B demand generation or digital marketing experience, with a proven track record of driving measurable pipeline growth through multi-channel campaigns
• Deep expertise in paid advertising including LinkedIn Ads, Google Ads (AdWords), Google Analytics, and display advertising; proven ability to execute and optimize campaigns via demand-side platforms (DSPs)
• Hands-on experience with account-based marketing (ABM) strategies and tools (6sense, Demandbase, or similar platforms)
• Proficiency with Salesforce and marketing automation platforms (Pardot, Marketo, or HubSpot) for campaign setup, lead management, and attribution tracking and comfort adopting AI-powered marketing tools to enhance campaign performance and efficiency
• Strong analytical skills: ability to build dashboards, interpret campaign data, calculate ROI, and translate insights into action
• Experience managing external agencies and vendors, including developing campaign briefs, tracking budgets, and evaluating performance
• Bachelor's degree in Marketing, Business, Communications, or related field

Preferred Requirements:

• B2B marketing experience in healthcare, health tech, digital health, or SaaS industries
• Familiarity with the healthcare benefits ecosystem (employers, health plans, consultants, brokers)
• Experience using AI-driven content generation tools (Writer, Jasper, ChatGPT) or data enrichment platforms (Clay, ZoomInfo) to scale campaign execution
• Knowledge of marketing attribution models and funnel analytics
• Understanding of the musculoskeletal (MSK) or chronic condition management space
• Experience working in high-growth or venture-backed companies