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Decagon

Growth Marketing Manager

Owns revenue lifecycle programs including pipeline acceleration, nurture sequences, ABM, field marketing support, and AI-powered execution to convert early-stage opportunities into closed-won deals at a B2B SaaS company. Requires 4-7 years growth marketing experience, hands-on with sales tools and AI workflows.

160k – 200kSan Francisco, CAGrowth MarketingOnsite4+ YOE
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About the role

Responsibilities

  • Pipeline acceleration: Build and run programs that drive early-stage conversion, staying close to active deals and partnering with AEs and SDRs to identify gaps, surface next-best actions, and unblock progress.
  • Lifecycle & nurture: Design and own post-research/discovery follow-up flows and stage-specific nurture sequences tailored by persona and vertical, including build, QA, launch, and optimization across tools (Clay, Unify, marketing automation, outbound platforms).
  • Stalled & dark pipeline re-engagement: Monitor stalled and dark opportunities, propose the best next step (multi-threading, content, re-framing value, or a clean DQ), and partner with sales and the pipeline council to turn action items into concrete campaigns.
  • Target account & field marketing support: Help prioritize which early-stage deals and accounts get field marketing attention, and run pre- and post-event programs (invites, reminders, post-event nurtures) that convert engaged leads into opportunities.
  • Delight moments & gifting: Coordinate fun, on-brand swag and gifts at key milestones (POC start, key meetings) to keep momentum, and operationalize with sales when and how gifting is triggered and measured.
  • AI-powered execution: Use AI tools (Clay, Unify, Claude / Claude Code, Perplexity) to research accounts, enrich contacts, generate and personalize outreach, and continuously experiment with workflows that let you run more targeted plays, faster.
  • Website & funnel conversion: Partner with the broader team on refining the key pages, forms, and flows that support opportunity creation and acceleration.

Requirements

  • 4-7 years of experience in growth, lifecycle, demand, or revenue marketing, ideally at a B2B SaaS company.
  • Built and owned lifecycle, nurture, and ABM programs that move opportunities through stages, not just top-of-funnel lead gen.
  • Love being close to deals and partnering with sales, not running campaigns at a distance.
  • Hands-on in the tools, building sequences, pulling lists, segmenting accounts, QA'ing sends, and iterating quickly.
  • Used AI tools in your day-to-day for research, enrichment, content, and prioritization, and enjoy turning them into repeatable playbooks.

Nice-to-Haves

  • Experience with our stack: Clay, Unify, Salesforce, HubSpot, and modern outbound/sequencing platforms.
  • Track record running pre- and post-event field marketing programs that produced measurable pipeline.
  • Comfort with SQL, AI tooling, or self-serve BI to pull your own data and report on program impact.
  • Experience designing gifting and "delight" programs tied to deal-stage triggers.

Skills

ABMClayUnifySalesforceHubSpotSQLAI ToolsClaudePerplexityMarketing AutomationOutbound PlatformsBI Tools

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