Growth Marketing Lead

Responsibilities

• Build a repeatable content engine, from ideation to distribution, that compounds over time
• Partner with paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution
• Develop campaign architecture that connects audience segmentation, creative, and landing experiences
• Improve conversion across the lead to meeting to SQL funnel
• Document a GTM playbook that can extend to new verticals and products as we grow

Success Metrics (12 Months)

• A demand engine that runs predictably, not just campaign to campaign
• Measurable improvement in cost per qualified opportunity
• Clear vertical positioning that shows up consistently across channels
• A GTM framework documented well enough to hand off or replicate

Requirements

• 5+ years in growth or marketing, ideally with some experience in a lean B2B environment
• Owned a demand gen function before, not just contributed to one
• Comfortable across paid, content, and campaign operations without needing a specialist for every task
• Strong with data: form hypotheses, test them, and know what the numbers are telling you
• Fluent with modern marketing tools and AI-assisted workflows; find ways to do more with less
• Strong creative instincts and narrative clarity
• Revenue-oriented: care about pipeline, not just impressions
• High agency, low ego

Compensation

Base salary: $160,000 – $180,000