AI Search & Web Lead
Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
Growth Coordinator
Leads growth marketing efforts including performance marketing on Google, Meta, and LinkedIn; drives SEO and content creation for key pages and social channels; manages campaigns and shapes brand messaging. Requires independence, creativity, resourcefulness, and mission alignment with AI customer experiences.
San Francisco, CAGrowth MarketingOnsite
About the role
Responsibilities
- Run Performance Marketing: Own the strategy, execution, and ongoing optimization for paid channels, such as Google, Meta, and LinkedIn.
- Drive SEO: Research, plan, and execute SEO tactics to move Bland up search rankings with a secondary focus on optimizing our presence on Google AI Overviews, ChatGPT, and other AI platforms.
- Own Content for Key Pages: Write and launch use case, case study, and GTM content on our site.
- Social & Content Development: Draft creatives, schedule, and experiment with content across our social and site channels. You would be hands-on with ideating, writing, and executing.
- Campaign Management: Track, report, and analyze all marketing campaigns. Measure KPIs, iterate, and communicate results clearly across the organization.
- Brand & Messaging: Shape how Bland AI shows up in the world across every digital or real-world experience. You’ll make sure our messaging is creative, thoughtful, and memorable.
- Special Projects: Take the lead on unique marketing initiatives, from product launches to awareness campaigns.
Requirements
- Independent Operator: You can take a goal, design a plan, and execute with minimal oversight.
- Creative, Fast Learner: You spot opportunities and figure out new skills fast.
- Resourceful: Obstacles are rarely a hindrance. You know how to improvise, learn, and push through.
- Mission-Aligned: You genuinely care about building better, more human customer experiences with AI.
- Organized & Detail-Oriented: You keep yourself on track and deliver what you promise.
Nice to Haves
- Track Record of Growth: You’ve grown a social media account, newsletter, website, or project to a meaningful audience.
- Hands-On Experience: You’ve built or managed websites, made content, or run campaigns.
- Deep Conviction: You believe you can execute at a high level, even if you haven’t had the “right” job title before.
Compensation & Perks
- Salary: Competitive base + meaningful equity + benefits.
- Gorgeous office in Jackson Square, San Francisco (rooftop views & great coffee shops nearby.)
Skills
Google AdsMeta AdsLinkedin AdsSEOGoogle Ai OverviewsChatGPTContent MarketingGtm ContentSocial Media MarketingCampaign AnalyticsKPIsWebsite Management
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