Marketing Specialist
Hands-on Marketing Specialist leading social media execution, content strategy, paid ad campaigns, and product marketing for an AI-powered creator economy platform. Requires 2-5+ years in growth/social/product marketing with strong execution skills.
About the job
Key Responsibilities
Social Media Management
- Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
- Plan and execute structured content calendars aligned with growth goals
- Develop short-form video strategies targeting e-commerce brands and agencies
- Monitor engagement performance and continuously optimize content output
Content Strategy
- Build and execute a consistent multi-channel content strategy
- Translate product features into compelling educational and conversion-focused content
- Collaborate with internal stakeholders to develop thought leadership content
- Produce: short-form videos, carousels, product explainers, insight-driven posts, creator economy commentary
Paid Advertising Campaigns
- Plan, launch, and optimize paid campaigns across platforms such as: TikTok, Meta, LinkedIn, Google (optional but preferred)
- Test creatives, audiences, and messaging variations
- Improve acquisition efficiency and conversion performance
- Track and report campaign performance metrics
Product Marketing
- Support the go-to-market strategy for new feature releases
- Help position AI-driven creator discovery and outreach tools clearly in the market
- Develop messaging frameworks for agencies and e-commerce brands
- Contribute to landing page messaging and campaign narratives
Growth & Analytics
- Track and report on key marketing KPIs
- Identify opportunities to scale acquisition and engagement
- Run experiments across content, positioning, and paid channels
- Support pipeline generation and brand awareness initiatives
Ideal Candidate Profile
Required
- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)
Skills
TikTok, LinkedIn, X (Twitter), Meta Ads, Google Ads, Social Media Marketing, Content Strategy, Paid Advertising, Short-Form Video, Product Marketing, Growth Marketing, Saas Marketing, Creator Economy
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