Product Marketing Manager
Founding PMM owning product marketing, GTM campaigns, messaging, and sales enablement for an early-stage AI document platform. Requires 5+ years PMM experience and thrives in fast-paced startup environments.
About the job
What You’ll Do
- Own the product marketing function and lay the foundation for scaling our GTM team.
- Drive GTM campaigns and product launches, coordinating across product, design, growth, and sales to drive awareness and self-service adoption.
- Craft messaging and positioning for Reducto products that resonates with both technical personas (AI/ML engineers, software developers, data engineers, etc.) and enterprise buyer personas (executive buyers, product managers, line of business owners, etc.).
- Partner with product and growth to optimize the self-serve funnel, from activation through expansion, using product data to identify friction and opportunity.
- Develop ICP and persona intelligence, mapping buyer journeys for both self-service users and enterprise customers.
- Create compelling and effective technical marketing content including web, blog, video, and social media to fuel marketing campaigns and demand generation efforts.
- Work closely with GTM ops team to measure our impact to the sales & marketing funnel (web traffic, leads, sales opportunities, etc.) and implement improvements to accelerate conversion rates at each stage of the funnel.
- Support sales enablement initiative that equip our teams to win: pitch decks, customer stories, competitive intelligence, and objection handling.
Requirements
- 5+ years of experience in product marketing.
- High bar for quality and precision.
- Enjoy solving complex problems and building from first principles.
- Use AI thoughtfully in your own workflows to amplify your output and the quality of your programs.
- Operate well in fast-changing, high-growth environments.
- Collaborate effectively across technical and non-technical teams.
- Take full ownership from strategy through execution.
Nice-to-Haves
- Built product marketing function from scratch at an early-stage startup.
- Experience marketing AI/ML, infrastructure, or document processing products.
- Fluent with marketing tooling - CRM platforms (eg Salesforce, Attio), interactive demos (eg Arcade, Storylane), web analytics (eg Google Analytics, PostHog), lead enrichment (eg Clay, Default), and data analysis & reporting (eg Hex).
Benefits
- Unlimited PTO
- Daily Lunch
- Commuter Reimbursement
- Comprehensive Insurance (medical, dental, vision)
- Health and Wellness Budget (up to $150 per month)
- Parental Leave
Skills
Product Marketing, Go-to-Market Strategy, Messaging & Positioning, Sales Enablement, Content Marketing, Salesforce, Google Analytics, Posthog, Clay, Hex
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