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ReductoReductoSan Francisco, CA

Product Marketing Manager

Founding PMM owning product marketing, GTM campaigns, messaging, and sales enablement for an early-stage AI document platform. Requires 5+ years PMM experience and thrives in fast-paced startup environments.

170k – 215k/yr
On-site5+ YOEProduct Marketing

About the role

What You’ll Do

  • Own the product marketing function and lay the foundation for scaling our GTM team.
  • Drive GTM campaigns and product launches, coordinating across product, design, growth, and sales to drive awareness and self-service adoption.
  • Craft messaging and positioning for Reducto products that resonates with both technical personas (AI/ML engineers, software developers, data engineers, etc.) and enterprise buyer personas (executive buyers, product managers, line of business owners, etc.).
  • Partner with product and growth to optimize the self-serve funnel, from activation through expansion, using product data to identify friction and opportunity.
  • Develop ICP and persona intelligence, mapping buyer journeys for both self-service users and enterprise customers.
  • Create compelling and effective technical marketing content including web, blog, video, and social media to fuel marketing campaigns and demand generation efforts.
  • Work closely with GTM ops team to measure our impact to the sales & marketing funnel (web traffic, leads, sales opportunities, etc.) and implement improvements to accelerate conversion rates at each stage of the funnel.
  • Support sales enablement initiative that equip our teams to win: pitch decks, customer stories, competitive intelligence, and objection handling.

Requirements

  • 5+ years of experience in product marketing.
  • High bar for quality and precision.
  • Enjoy solving complex problems and building from first principles.
  • Use AI thoughtfully in your own workflows to amplify your output and the quality of your programs.
  • Operate well in fast-changing, high-growth environments.
  • Collaborate effectively across technical and non-technical teams.
  • Take full ownership from strategy through execution.

Nice-to-Haves

  • Built product marketing function from scratch at an early-stage startup.
  • Experience marketing AI/ML, infrastructure, or document processing products.
  • Fluent with marketing tooling - CRM platforms (eg Salesforce, Attio), interactive demos (eg Arcade, Storylane), web analytics (eg Google Analytics, PostHog), lead enrichment (eg Clay, Default), and data analysis & reporting (eg Hex).

Benefits

  • Unlimited PTO
  • Daily Lunch
  • Commuter Reimbursement
  • Comprehensive Insurance (medical, dental, vision)
  • Health and Wellness Budget (up to $150 per month)
  • Parental Leave

Skills

Product MarketingGo-to-Market StrategyMessaging & PositioningSales EnablementContent MarketingSalesforceGoogle AnalyticsPosthogClayHex

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