Senior Staff Product Marketing Manager

Responsibilities

• Own messaging, positioning, and launch strategy for the Enterprise Password Manager.
• Define how 1Password talks about credentials security for employees, service accounts, and AI agents.
• Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives.
• Connect EPM’s story to the Unified Access platform narrative.
• Own positioning and market leadership claims for EPM.
• Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against each.
• Track where the credentials security market is moving and keep 1Password’s messaging ahead of it.
• Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work.
• Take complex concepts like passkeys, machine credential lifecycle, AI agent authentication, and zero-knowledge architecture and make them usable in a customer conversation.
• Surface win/loss signals from the field and turn them into repeatable GTM motions, not one-off documents.
• Bring the market's perspective to Product: customer evidence, analyst intelligence, competitive signals, field feedback.
• Make the market case early, before decisions are locked.

Requirements

• 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security.
• Working knowledge of broad cybersecurity concepts.
• Experience repositioning a mature enterprise product and shifting how the market thinks about something.
• Experience marketing to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth.
• Track record of winning in competitive markets by displacing incumbents.
• Understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents.
• Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack.
• Use AI to go faster while owning strategy, judgment, and narrative.
• Strong narrative instincts and ability to write for multiple audiences (IT admin and CISO).
• Experience shaping category narratives.

Nice-to-Haves

• Security certifications (CISSP, Security+, or similar).
• Experience developing thought leadership in a fast-moving category.
• Experience repositioning an established product category.