Field Marketing Manager, APAC
Own regional field marketing strategy and events across APAC, partnering with Sales, Demand Generation, RevOps, and partners to build pipeline and strengthen customer relationships. Requires 5+ years of B2B SaaS field marketing experience and willingness to travel regionally.
About the job
Responsibilities
- Develop and execute regional field marketing plans and event strategies aligned to annual and quarterly revenue goals.
- Plan and deliver small-scale executive events and large industry activations across APAC in partnership with Sales and Global Marketing.
- Collaborate with Partners and Partner Marketing to launch joint programs that drive partner engagement and co-sell opportunities.
- Enable Sales and SDR teams around key events through consistent messaging, coordinated outreach, and strong follow-up.
- Work cross-functionally with Demand Generation and RevOps to optimize event promotion, lead flow, and reporting.
- Track and analyze event performance to improve pipeline contribution and ROI.
Requirements
- 5+ years of field marketing experience in a high-growth B2B SaaS environment.
- Proven ability to build trusted partnerships with Sales, SDR, and Partner teams.
- Highly organized, detail-oriented, and able to manage multiple complex projects simultaneously.
- Creative and strategic thinker who can design memorable event experiences.
- Proactive and hands-on, with strong ownership and accountability.
- Fluent English communicator with excellent interpersonal skills; additional languages are a plus.
- Strong cultural awareness and ability to adapt messaging and programs across diverse Asian markets.
- Willingness to travel regionally for events and partner engagements.
Skills
Field Marketing, Event Marketing, B2B SaaS, Demand Generation, Partner Marketing, Sales Enablement, Revenue Operations, Pipeline Analytics, Event Strategy, Lead Management
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