Regional Marketing Manager, ANZ
Owns end-to-end ANZ marketing programs across acquisition, conversion, activation, and retention, with events and customer marketing central to the role. The position requires hands-on B2B or SaaS marketing experience, strong project management, data-informed judgment, and comfort building processes in an ambiguous market.
About the job
Responsibilities
- Own and execute ANZ marketing programs end-to-end, including events and customer marketing, from planning through measurable pipeline outcomes.
- Manage full event logistics, including venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion.
- Identify and test new marketing channels, then decide which are worth scaling based on results.
- Build customer advocacy and engagement through community programs that deepen relationships with existing users.
- Monitor performance metrics and adjust programs and processes to hit pipeline goals.
- Anticipate risks and dependencies across ANZ initiatives and communicate them proactively to the APAC Marketing Director and cross-functional partners.
- Act as the go-to source on ANZ market dynamics, sharing insights with APAC and global marketing peers.
Requirements
- Track record in B2B or SaaS marketing, or in the analytics space.
- Strong project management skills and the ability to manage multiple programs while maintaining focus on outcomes.
- Comfort working in an undefined space, building processes where none exist, and making sound decisions without a playbook.
- Hands-on execution approach and willingness to do what it takes to make programs successful.
- Sound judgment on business fundamentals, including how marketing spend connects to pipeline and revenue.
- Ability to build trust with partners and stakeholders across time zones and cultures.
- Habit of testing ideas against data and adjusting course based on results.
- Clear, direct communication, especially when flagging risks or explaining tradeoffs.
- Curiosity about ANZ customer needs and how they differ from other markets.
Nice-to-haves
- Experience at a high-growth startup.
- Specialization in online or offline events, partner marketing, or community marketing.
Benefits
- Comprehensive medical, vision, and dental care.
- Mental wellness benefit.
- Generous vacation policy and additional company holidays.
- Enhanced parental leave.
- Volunteer time off.
- Benefits and perks for contract positions may vary.
Skills
B2B Marketing, Saas Marketing, Marketing Analytics, Event Marketing, Customer Marketing, Community Marketing, Partner Marketing, Project Management, Pipeline Generation, Marketing Metrics, Data Analysis, Vendor Management
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