Event Marketing Manager - ANZ
The Event Marketing Manager will lead Dandy’s field marketing and events program across Australia and New Zealand, managing trade shows, sponsorships, hosted experiences, budgets, vendors, and ROI analysis. The role requires 5+ years of B2B event marketing experience and strong operational, analytical, and communication skills.
About the job
Responsibilities
- Independently manage event projects and establish operational objectives and project plans for Dandy’s ANZ events strategy.
- Execute field marketing events, including trade shows, Dandy-hosted experiences, and regional sponsorships, to elevate brand visibility and deliver measurable business outcomes.
- Build scalable operational frameworks for event management, vendor partnerships, booth design, logistics, and staffing.
- Collaborate with Marketing, Sales, and Operations to align event objectives, enable onsite engagement, and advance shared goals.
- Analyze operational problems using data and make high-quality tactical decisions.
- Monitor performance metrics and analyze data to evaluate event ROI, optimize event spend, and inform regional operations.
- Manage ANZ event budgets, vendor relationships, and supplier negotiations while balancing financial efficiency with premium brand quality.
Requirements
- 5+ years of experience in B2B event marketing.
- Experience developing operational plans, managing project budgets, and executing field marketing event programs.
- Strong analytical mindset with the ability to define and report performance metrics and ROI.
- Excellent vendor negotiation, budget management, and logistical planning skills.
- Highly collaborative and self-directed, with the ability to operate autonomously in a fast-changing environment.
- Exceptional written and verbal communication skills.
- Passion for creating brand experiences that drive growth and loyalty.
Nice-to-haves
- Outstanding professional references.
- Experience in a high-growth B2B SaaS or technology environment.
- Positive attitude, sense of humor, and ability to have fun at work.
Benefits
- Country-specific comprehensive benefits for full-time employees.
- Healthcare, dental, and mental health support.
- Parental planning resources.
- Retirement savings options.
- Generous paid time off.
Skills
Event Marketing, Field Marketing, B2B Marketing, Project Management, Budget Management, Vendor Negotiation, Event Logistics, Booth Design, Sponsorships, Performance Metrics, ROI Analysis, Data Analysis, B2B SaaS, Go-to-Market Strategy
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