Marketing Manager, APJ
Leads regional B2B marketing strategy and execution across APJ, including events, demand generation, content localization, PR, and partner programs. Requires 7+ years of experience, strong APJ market knowledge, and the autonomy to connect marketing programs to pipeline and revenue outcomes.
About the job
Responsibilities
- Develop and execute the APJ regional marketing plan, aligning global priorities with local market needs.
- Partner with APJ sales, GTM, channel, and distribution teams on pipeline, revenue, joint marketing, and demand-generation objectives.
- Own cybersecurity and technology industry events, including sponsorships, planning, execution, and follow-up.
- Plan and execute webinars, virtual and in-person workshops, demand-generation campaigns, and localized global campaigns.
- Adapt messaging and content for APJ audiences in partnership with global Content and Product Marketing teams.
- Lead regional PR and media-relations execution and build brand awareness through media, thought leadership, events, partners, and communities.
- Manage agencies, vendors, event partners, budgets, timelines, and campaign logistics.
- Track engagement, conversion, pipeline contribution, and ROI; optimize programs based on performance.
- Bring regional insights to global teams while independently driving execution across time zones.
- Use AI tools to improve marketing productivity, research, content development, and campaign execution.
Requirements
- 7+ years of B2B marketing experience, ideally in cybersecurity, security technology, or enterprise SaaS.
- Experience serving as the first, primary, or highly autonomous marketer for the APJ region within a global organization.
- Strong understanding of APJ markets and experience adapting global strategies across countries, audiences, and buying environments.
- Experience executing industry events, webinars, field marketing programs, workshops, and demand-generation campaigns.
- Experience partnering with regional Sales and GTM teams to support pipeline and revenue goals.
- Experience managing PR agencies, media relationships, vendors, and external partners.
- Strong project management, communication, and stakeholder-management skills.
- Ability to operate independently in a distributed, remote environment across time zones.
- Analytical mindset with the ability to connect marketing activity to measurable business outcomes.
- Professional fluency in English.
Nice-to-haves
- Experience with Salesforce, HubSpot, Zoom Events/Webinars, and Asana.
- Proven use of LLM and generative AI tools for marketing work.
- Fluency in Japanese, Korean, or Mandarin Chinese.
Compensation
- Salary is based on local market data for Singapore or Australia and discussed during the interview process.
- Bonus eligibility and equity are included.
Skills
B2B Marketing, Cybersecurity, Demand Generation, Field Marketing, Public Relations, Media Relations, Salesforce, HubSpot, Zoom Webinars, Asana, Generative AI, Project Management, Marketing Analytics, Event Marketing, Content Localization
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