Field Marketing Manager, APAC

Responsibilities

• Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch.
• Drive enterprise field marketing initiatives and scaled startup programs across diverse APAC markets and buying behaviors.
• Create and run executive roundtables, customer events, industry conferences, partner programs, and ABM activations.
• Align programs with APAC sales leadership’s territory-, account-, pipeline-, and revenue goals.
• Establish lead scoring, attribution, ROI reporting, and other measurement frameworks.
• Evaluate premium third-party events and develop high-impact activation strategies.
• Collaborate with Global Field Marketing, Solutions Marketing, and Product Marketing on regional alignment, messaging, and positioning.
• Manage partners, vendors, industry organizations, and the regional field marketing budget.
• Define the regional team plan and hire and lead the function as headcount is added.
• Improve programs through post-program analysis, stakeholder feedback, and data-driven optimization.

Requirements

• 14+ years of B2B enterprise marketing experience, including field marketing, account-based marketing, and demand generation in APAC markets.
• Experience with enterprise sales cycles and buying processes; software company experience required.
• Track record building and scaling field marketing and demand generation programs from the ground up.
• Strong analytical, attribution, project management, budgeting, and financial management skills.
• Demonstrated contribution to significant revenue goals through integrated marketing initiatives.
• International marketing experience across Asia Pacific and the ability to adapt strategy for diverse markets.
• Experience running sophisticated programs with small teams in fast-paced startup environments.
• Excellent cross-functional collaboration with sales and executive stakeholders.
• Comfort with ambiguity and a bias for thoughtful action.
• Existing right to work in Singapore.
• Bachelor’s degree or equivalent combination of education, training, and experience.

Nice-to-haves

• Experience marketing AI, machine learning, or complex technical products to enterprise customers.
• Experience building and leading APAC demand generation teams.
• Account-based marketing strategy and execution experience.
• Experience at high-growth technology companies.
• Experience as the first field marketing hire in a new region.
• Fluency in multiple Asia Pacific languages.
• Understanding of regulatory and compliance requirements for marketing activities.
• Experience strategically evaluating and activating premium third-party events, including hospitality management at high-end venues and cultural logistics.

Compensation and benefits

• Hybrid policy: Staff are generally expected to work from an office at least 25% of the time; some roles may require more office time.
• Visa sponsorship may be available, subject to role and candidate eligibility.