Field Marketing Lead, APAC
Leads APAC B2B field and demand-generation strategy, building scalable digital, event, and full-funnel programs that drive measurable enterprise pipeline. Requires 15+ years of regional B2B marketing experience and strong partnership with Sales, RevOps, and distributed country teams.
About the job
Responsibilities
- Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities.
- Build scalable digital programs across lifecycle, webinars, nurture, and paid/owned channels.
- Create regional campaign frameworks, content kits, audience strategies, and localization guidance for country teams.
- Partner with country marketers and GTM leaders to identify pipeline gaps, adapt programs, and prioritize support.
- Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI.
- Connect events, digital journeys, content, and sales follow-up into integrated full-funnel programs.
- Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation.
- Translate global B2B programs into APAC-ready motions and bring regional insights into global strategy.
- Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops.
- Establish an operating rhythm for planning, performance reviews, and investment decisions.
Requirements
- 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets.
- Track record building digital and scalable programs that generate or influence enterprise pipeline.
- Strong experience with lifecycle marketing, webinars, events, content, paid/owned channels, and sales follow-up.
- Experience partnering with Sales and RevOps to improve funnel performance and connect marketing to revenue outcomes.
- Experience supporting distributed country teams and influencing within a regional-global matrix.
- Strategic judgment on event portfolio choices, audience strategy, and post-event conversion.
- Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data.
- Excellent communication, stakeholder management, and executive presence.
- High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments.
Nice-to-haves
- Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products.
- Familiarity with Salesforce, Marketo, event platforms, intent tools, and marketing analytics workflows.
- Experience with partner-led GTM, ecosystem co-marketing, or account-based orchestration.
- Exposure to regulated or trust-sensitive industries across APAC.
- Experience in high-growth technology companies or global-local matrix organizations.
- Fluency in an APAC language in addition to English.
Skills
Demand Generation, Field Marketing, Lifecycle Marketing, Webinars, Event Marketing, Content Marketing, Salesforce, Marketo, Marketing Automation, CRM, Revops, Marketing Analytics, Attribution, Account-Based Marketing
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