Agency Development Lead, DACH
Develops strategic relationships with advertising agencies and holding companies across the DACH region, creating go-to-market programs, partnerships, and education initiatives to increase Reddit investment. Requires 8+ years in advertising, media partnerships, or agency development and fluency in German and English.
About the job
Responsibilities
- Serve as the primary point of contact for key agency groups and holding companies across the DACH region.
- Liaise between agencies, holding companies, and Reddit to develop strategic programs and partnerships.
- Create and execute quarterly and annual holding-company go-to-market strategies to grow agency partnerships and increase investment across the DACH market.
- Align regional initiatives with broader global and regional sales objectives.
- Collaborate with cross-functional stakeholders to execute go-to-market strategies.
- Formulate, negotiate, and execute partnership and trading agreements with agency holding companies.
- Partner with Business Marketing on tentpole events.
- Lead educational programs and training sessions on Reddit best practices.
- Work with agencies to strengthen creative strategy and execution and deliver positive business outcomes for clients.
- Provide advertiser insights and market feedback to Product Marketing and Product teams.
- Partner with Sales on account planning to accelerate new business acquisition and growth of existing advertisers.
Requirements
- 8+ years of experience in advertising, media partnerships, or agency development.
- Deep understanding of the agency and holding-company landscape across Germany, Austria, and Switzerland.
- Proven success building strategic partnerships and driving revenue growth through influence and relationship management.
- Strong business acumen and experience developing go-to-market strategies and regional growth plans.
- Excellent written and verbal communication skills in German and English.
- Collaborative and entrepreneurial mindset, with the ability to navigate ambiguity and move quickly.
- Passion for community, culture, and helping brands connect authentically with audiences.
- Proven ability to build and maintain relationships with senior agency decision-makers, including C-suite stakeholders.
Benefits
- Global benefit programs supporting workspace, professional development, and caregiving.
- Family planning support.
- Gender-affirming care.
- Mental health and coaching benefits.
- 100% employer-funded retirement savings plan.
- Risk benefits.
- Flexible vacation and paid volunteer time off.
- Generous paid parental leave.
Skills
Go-to-Market Strategy, Advertising, Media Partnerships, Agency Development, Revenue Growth, Relationship Management, Partnership Negotiation, Account Planning, Product Marketing, Creative Strategy
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