Startups Marketing Lead
Own Sentry's startup marketing program end-to-end: building partnerships with accelerators/VCs, driving acquisition from free to paid, representing Sentry at founder events, and shaping credits/onboarding for early-stage companies.
About the job
Responsibilities
- Build and scale startup partnerships with accelerators, incubators, VC platforms, and startup deal aggregators
- Make Sentry's credits program a standard inclusion in startup perks stacks
- Own the startup acquisition funnel from free plan → credits program → paid customers → expansion
- Instrument pipeline tracking and identify where acquisition leaks occur
- Represent Sentry at demo days, founder events, and SF tech week
- Build genuine relationships with founders and early engineers in the startup ecosystem
- Create content and campaigns tailored to startup audiences (founders and early engineers)
- Shape the startup program: evolve credits structure, trial experience, and onboarding for early-stage teams
- Advocate for startup needs in product and packaging decisions
- Define KPIs connecting startup program activity to revenue outcomes
Requirements
- 4–7 years in marketing, growth, or partnerships with significant time working with or inside early-stage startups
- Experience building programs from scratch (not just inheriting and optimizing)
- Track record working across growth, brand, community, and partnerships
- Familiarity with developer tools or B2B SaaS ecosystem
- Experience managing partner relationships (accelerators, VCs, deal platforms) with measurable results
Nice-to-Haves
- Background from operations, policy, legal, or engineering that provides a unique perspective on marketing work
Skills
Growth Marketing, Partnerships, B2B SaaS, Developer Tools, Community Building, Content Marketing, Pipeline Management, Program Development, Vc/Accelerator Relations, Startup Ecosystem
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