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SentrySentrySan Francisco, CA

Startups Marketing Lead

Own Sentry's startup marketing program end-to-end: building partnerships with accelerators/VCs, driving acquisition from free to paid, representing Sentry at founder events, and shaping credits/onboarding for early-stage companies.

130k – 180k/yr
Hybrid4+ YOEProduct Marketing

About the role

Responsibilities

  • Build and scale startup partnerships with accelerators, incubators, VC platforms, and startup deal aggregators
  • Make Sentry's credits program a standard inclusion in startup perks stacks
  • Own the startup acquisition funnel from free plan → credits program → paid customers → expansion
  • Instrument pipeline tracking and identify where acquisition leaks occur
  • Represent Sentry at demo days, founder events, and SF tech week
  • Build genuine relationships with founders and early engineers in the startup ecosystem
  • Create content and campaigns tailored to startup audiences (founders and early engineers)
  • Shape the startup program: evolve credits structure, trial experience, and onboarding for early-stage teams
  • Advocate for startup needs in product and packaging decisions
  • Define KPIs connecting startup program activity to revenue outcomes

Requirements

  • 4–7 years in marketing, growth, or partnerships with significant time working with or inside early-stage startups
  • Experience building programs from scratch (not just inheriting and optimizing)
  • Track record working across growth, brand, community, and partnerships
  • Familiarity with developer tools or B2B SaaS ecosystem
  • Experience managing partner relationships (accelerators, VCs, deal platforms) with measurable results

Nice-to-Haves

  • Background from operations, policy, legal, or engineering that provides a unique perspective on marketing work

Skills

Growth MarketingPartnershipsB2B SaaSDeveloper ToolsCommunity BuildingContent MarketingPipeline ManagementProgram DevelopmentVc/Accelerator RelationsStartup Ecosystem

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