Digital Strategy Manager
Build and own MNTN’s in-app customer engagement strategy across the lifecycle, including journeys, personas, messaging, campaigns, release experiences, and experimentation. The role requires 5+ years of relevant experience and strong cross-functional collaboration skills.
About the job
Responsibilities
- Build and own MNTN’s customer journey framework across onboarding, activation, adoption, expansion, and renewal.
- Develop data-informed customer personas using behavioral and lifecycle insights, and translate them into targeting, messaging, and engagement strategies.
- Own the in-app messaging channel, including intake, prioritization, deployment, optimization, and retirement of messages, guides, and workflows.
- Design and launch targeted in-app campaigns for onboarding, education, feature adoption, and expansion.
- Partner with Product, Engineering, Content, and Revenue teams on release engagement plans.
- Design and evaluate A/B and multivariate experiments.
- Establish reporting and feedback loops that turn performance data into actionable recommendations.
- Maintain a clear, accurate, consistent, and relevant in-app customer experience.
Requirements
- 5+ years of experience in digital engagement, lifecycle marketing, product operations, or a related field.
- Hands-on experience building customer journeys and personas from the ground up.
- Experience with in-app engagement or customer messaging platforms such as Intercom, Pendo, or similar tools.
- Experience using behavioral and lifecycle data to develop personas, journeys, targeting strategies, and personalized experiences.
- Experience supporting go-to-market or release readiness efforts, including audience strategy, channel selection, messaging, and measurement.
- Experience designing and analyzing A/B or multivariate experiments.
- Strong product instincts and ability to identify customer friction and translate it into scalable in-app solutions.
- Builder mindset and comfort bringing structure to ambiguity.
- Strong communication, collaboration, and cross-functional influencing skills.
Compensation and Benefits
- MNTN emphasizes a people-first culture, trust, ambition, quality, radical honesty, and compassionate leadership.
- The role supports a remote work arrangement.
Skills
Digital Engagement, Lifecycle Marketing, Product Operations, Customer Journeys, Customer Personas, Intercom, Pendo, A/B Testing, Multivariate Testing, Behavioral Data, Lifecycle Data, In-App Messaging, Campaign Management, Go-to-Market Strategy, Release Readiness
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