Head of Field Marketing and Events
Lead Gen AI and Research field marketing and events program, owning strategy, budget, execution, and team management for executive events, conferences, and meetups. Requires 12+ years in field/event marketing and experience managing events up to 5000+ attendees.
About the job
Responsibilities
- Own annual planning for all Gen AI and Research events including strategy and budget
- Establish event activities in line with sales goals and deal acceleration, prioritizing goals from the go-to-market leadership and business development teams on event location and audience
- Manage team of field marketing and events managers who will execute on planning and logistics; player-coach mentality with ability to also execute on nuts-to-bolts planning for all executive dinners, meetups, happy hours, sponsored trade shows, and hosted conferences
- Manage contractor relationships including event production firms and outside vendors, and event budgets
- Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting
- Track event campaign performance, measuring ROI, results, and metrics through Salesforce and own any course correction for events that are not performing
- Own all aspects of Scale hosted conference, Scale AI Base Camp, including venue selection, vendor management, logistics, speaker and attendee invites, and agenda
- Support the Gen AI and research portion of Scale’s annual AI Leadership Summit conference including content, speaker logistics, agenda, and overall in-person and remote event experience
- Interface with external executives and their teams in order to secure speakers and support their presentation planning for Scale hosted events and conferences
- Willingness to travel up to 50% in order to execute on in-person events
Requirements
- 12+ years experience in field and event marketing
- Experience fully managing and executing events ranging from 30 to 5000+ attendees
- Ability to manage and multi-task on multiple projects and events while liaising across internal teams with multiple stakeholders
- Impeccable attention to detail and proactive approach to troubleshooting
- Excellent written and verbal communication skills
- Experience with marketing and sales CRMs including Hubspot, Salesforce, and Outreach programs
- Collaborative and positive attitude, with the ability to work across teams and timezones including with executive leadership and external executives
Skills
HubSpot, Salesforce, Outreach, Event Planning, Budget Management, Project Management, ROI Analysis, Stakeholder Management, Vendor Management, Team Management
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