Head of Field Marketing and Events

Responsibilities

• Own annual planning for all Gen AI and Research events including strategy and budget
• Establish event activities in line with sales goals and deal acceleration, prioritizing goals from the go-to-market leadership and business development teams on event location and audience
• Manage team of field marketing and events managers who will execute on planning and logistics; player-coach mentality with ability to also execute on nuts-to-bolts planning for all executive dinners, meetups, happy hours, sponsored trade shows, and hosted conferences
• Manage contractor relationships including event production firms and outside vendors, and event budgets
• Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting
• Track event campaign performance, measuring ROI, results, and metrics through Salesforce and own any course correction for events that are not performing
• Own all aspects of Scale hosted conference, Scale AI Base Camp, including venue selection, vendor management, logistics, speaker and attendee invites, and agenda
• Support the Gen AI and research portion of Scale’s annual AI Leadership Summit conference including content, speaker logistics, agenda, and overall in-person and remote event experience
• Interface with external executives and their teams in order to secure speakers and support their presentation planning for Scale hosted events and conferences
• Willingness to travel up to 50% in order to execute on in-person events

Requirements

• 12+ years experience in field and event marketing
• Experience fully managing and executing events ranging from 30 to 5000+ attendees
• Ability to manage and multi-task on multiple projects and events while liaising across internal teams with multiple stakeholders
• Impeccable attention to detail and proactive approach to troubleshooting
• Excellent written and verbal communication skills
• Experience with marketing and sales CRMs including Hubspot, Salesforce, and Outreach programs
• Collaborative and positive attitude, with the ability to work across teams and timezones including with executive leadership and external executives