GTM Strategy & Analytics Manager

Responsibilities

• Partner with GTM leadership to establish goals, KPIs, and performance targets across teams and channels.
• Build and maintain performance reporting for teams, channels, and individual representatives; identify drivers of over- and underperformance.
• Lead weekly GTM performance reviews, assess pacing against targets, surface risks and opportunities, and translate insights into recommendations.
• Partner with FP&A on annual planning, including sales capacity, productivity, funnel assumptions, conversion rates, and financial targets.
• Support compensation planning, quota setting, attainment tracking, and incentive-plan effectiveness.
• Maintain reporting accuracy, consistent metric definitions, and data integrity across the GTM source of truth.
• Identify performance anomalies across Sales and Post-Sales and work with functional leaders on corrective actions.
• Identify opportunities to improve sales productivity, conversion, deal velocity, volume, and GTM efficiency.
• Evaluate acquisition channels based on volume, customer quality, retention, CAC, and downstream economics.
• Optimize account targeting and segmentation strategies.
• Analyze pricing, monetization, fee structures, promotions, plan and package structures, and alternative pricing models.
• Inform channel investment and resource allocation using customer volume, quality, retention, and economics.
• Develop analytical frameworks for segmentation, targeting, acquisition, retention, expansion, and resource allocation.
• Drive cross-functional initiatives from problem identification through analysis, recommendation, implementation, and measurement.
• Serve as a strategic thought partner to GTM leadership and present clear, actionable recommendations.

Requirements

• 5+ years of experience in GTM analytics, revenue operations, sales strategy, or a similar analytical role partnering with Sales and Customer Success.
• Background in B2B SMB SaaS or marketplaces.
• Proficiency with Salesforce and familiarity with connected systems such as HubSpot, Gong, and Outreach.
• Strong analytical, judgment, problem-solving, storytelling, presentation, communication, and interpersonal skills.
• Ability to translate data into specific, defensible, and operationally viable recommendations.
• Ability to work independently, navigate ambiguity, define scope, and operate effectively in a fast-paced environment.
• High attention to detail and ability to work with stakeholders at all levels.

Nice to Have

• SQL experience.
• Experience with pricing strategy, channel performance analysis, or account segmentation.

Compensation and Benefits

• Expected base salary: $120,000–$152,000 USD annually, depending on candidate location and experience.
• Training and growth opportunities.
• Medical, dental, and vision insurance.
• Mental health coverage.
• Unlimited paid vacation.
• Paid baby bonding and pregnancy leave.
• 401(k) matching.
• Student loan assistance or continuing education reimbursement.
• Employee stock incentive plan.
• Pet insurance.