Marketing & Partner Operations Manager

Responsibilities

Reporting and Workflows

• Own top-of-funnel lead routing, assignment, scoring, enrichment, and lifecycle management in HubSpot; partner with Business Systems on LeanData configuration.
• Establish rules of engagement and accurate attribution logic to map leads to the correct channel and measure channel ROI.
• Implement automations and workflows across the lead-to-customer lifecycle to improve revenue and pipeline hygiene.
• Identify and resolve funnel inefficiencies, including MQL/PQL-to-SQL handoff rules and SLAs, to improve speed-to-lead and conversion metrics.
• Partner with GTM Analytics and Business Systems on Salesforce data requirements for propensity models, ensuring fields, system data flows, and score delivery are usable in Salesforce.
• Improve lead management and nurture across marketing, partnerships, and representative-generated channels.
• Deliver ad hoc reporting for Marketing and Partnerships and forecast pipeline contribution by channel.

Marketing Operations

• Own end-to-end delivery of marketing workflows and campaigns, including building, launching, and post-launch verification.
• Manage HubSpot and Salesforce infrastructure, integrations, and field-mapping requirements.
• Standardize Salesforce campaign management and reporting for consistent tracking of marketing-sourced pipeline.
• Partner with Marketing to execute, measure, and scale multi-channel campaigns.

Partnerships Operations

• Own end-to-end delivery of partnership workflows and campaigns.
• Manage PartnerStack and Salesforce infrastructure, integrations, and field mappings.
• Analyze partner-level lead quality and conversion; collaborate on incentive experiments and track results.
• Monitor partner discount usage and flag misuse that could reduce average selling price.

Requirements

• 5+ years of experience in marketing operations, revenue operations, or a similar systems-focused role.
• Hands-on, end-to-end HubSpot administration experience.
• B2B SaaS experience.
• Strong understanding of lead-to-cash processes, including routing, scoring, enrichment, campaign tracking, conversion, and attribution.
• Fluency with Salesforce and HubSpot integrations.
• Strong problem-solving, communication, and cross-functional collaboration skills.
• Ability to work proactively and independently in an ambiguous, fast-paced environment.
• High attention to detail, particularly for data hygiene, permissions, and workflow configuration.

Nice to Have

• PartnerStack experience.

Compensation and Benefits

• Expected base salary: $120,000–$152,000, depending on candidate location and experience.
• Training and growth opportunities.
• Medical, dental, vision, and mental health coverage.
• Unlimited paid vacation.
• Paid baby bonding and pregnancy leave.
• 401(k) matching.
• Student loan assistance or continuing education reimbursement.
• Employee stock incentive plan.
• Pet insurance.