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BrexBrexSan Francisco, CA

Lead, Social Media

Own Brex's social media presence end-to-end across X, LinkedIn, and emerging platforms. Build scalable content engines, drive community engagement, and translate product and business goals into compelling narratives.

174k – 217k
On-site5+ YOEContent Marketing

About the role

Responsibilities

  • Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
  • Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
  • Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
  • Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
  • Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
  • Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
  • Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
  • Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
  • Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
  • Lead and develop a Social Media Associate, fostering growth and craft development
  • Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

Requirements

  • 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
  • Strong editorial instincts and content taste, with a portfolio of social or thought leadership work
  • Understand how to blend short-term tactics with long-term brand building
  • Fluent in the language and nuance of tech and fintech social (X, LinkedIn)
  • Know how to write sharp, tailored content across formats — from polished posts to reactive replies
  • Natural community builder — engaging, responding, and creating space for conversation
  • Experience translating company goals into content strategy that supports business outcomes
  • Data-informed but taste-driven — comfortable with dashboards but lead with instinct
  • Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
  • Thrive in a high-output, high-trust team where strategy and execution go hand in hand

Nice-to-Haves

  • Built a brand’s social presence from early stage to scale
  • Experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
  • Experience creating content around news or trending topics in the founder/tech/AI space
  • Developed or ghostwritten content for a founder or exec
  • Worked on community-led campaigns or social-first product launches

Skills

Social Media StrategyContent StrategyX/TwitterLinkedInContent Calendar ManagementCommunity ManagementEditorial WritingPerformance AnalyticsCross-Functional CollaborationTeam Leadership

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