Lead, Social Media
Own Brex's social media presence end-to-end across X, LinkedIn, and emerging platforms. Build scalable content engines, drive community engagement, and translate product and business goals into compelling narratives.
About the job
Responsibilities
- Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
- Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
- Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
- Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
- Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
- Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
- Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
- Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
- Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
- Lead and develop a Social Media Associate, fostering growth and craft development
- Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity
Requirements
- 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
- Strong editorial instincts and content taste, with a portfolio of social or thought leadership work
- Understand how to blend short-term tactics with long-term brand building
- Fluent in the language and nuance of tech and fintech social (X, LinkedIn)
- Know how to write sharp, tailored content across formats — from polished posts to reactive replies
- Natural community builder — engaging, responding, and creating space for conversation
- Experience translating company goals into content strategy that supports business outcomes
- Data-informed but taste-driven — comfortable with dashboards but lead with instinct
- Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
- Thrive in a high-output, high-trust team where strategy and execution go hand in hand
Nice-to-Haves
- Built a brand’s social presence from early stage to scale
- Experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
- Experience creating content around news or trending topics in the founder/tech/AI space
- Developed or ghostwritten content for a founder or exec
- Worked on community-led campaigns or social-first product launches
Skills
Social Media Strategy, Content Strategy, X/Twitter, LinkedIn, Content Calendar Management, Community Management, Editorial Writing, Performance Analytics, Cross-Functional Collaboration, Team Leadership
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