Narrative And Content Lead
Owns GovWell’s editorial strategy and creates thought leadership, customer stories, social content, research, and other content that builds the brand and supports revenue. The role requires exceptional writing, end-to-end publishing experience, executive ghostwriting, and strong editorial judgment.
About the job
Responsibilities
- Own GovWell’s editorial calendar and publishing cadence across blog, social, email, and other channels.
- Distribute and optimize content for SEO and AI discoverability.
- Write and publish thought leadership, original data reports, gated guides, product stories, and analysis of trends shaping government.
- Own GovWell’s social presence and ghostwrite for founders, developing distinct voices and a consistent publishing rhythm.
- Build a customer story engine by sourcing, producing, and publishing case studies and customer videos in partnership with Sales and Deployment.
- Set a high editorial bar and experiment with new formats, stories, and creative approaches.
Requirements
- 1–3+ years of experience in content marketing, journalism, editorial, or a related role.
- Portfolio of personally written published work.
- Exceptional writing and storytelling skills, including the ability to make technical, bureaucratic, or complex topics clear and compelling.
- Creativity, curiosity, strong editorial taste, and an instinct for finding engaging stories.
- Ability to take ideas from research and writing through distribution, SEO, and performance analysis.
- Experience owning social channels and ghostwriting for executives.
- Understanding of how content can generate pipeline, influence deals, strengthen brand, and engage existing customers.
- Ability to use AI to accelerate research and execution without sacrificing originality, judgment, or quality.
- Alignment with company core values.
Compensation and Benefits
- Salary range: $165,000–$185,000.
- Competitive base salary plus bonus.
- Equity or stock options.
- Medical, dental, and vision insurance.
- 401(k) program.
- Flexible paid time off.
Skills
Content Marketing, Journalism, Editorial Writing, Storytelling, SEO, Social Media, Ghostwriting, Email Marketing, Data Analysis, Performance Analysis, Case Studies, AI
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