Head of APJ Field Marketing
Leads APJ field marketing strategy, team development, pipeline generation, events, analytics, and budget management for enterprise and strategic accounts. Requires 10+ years of progressive marketing leadership experience, strong business acumen, executive communication skills, and willingness to travel.
About the job
Responsibilities
Strategic Leadership & Revenue Growth
- Develop comprehensive marketing plans across regions, segments, and industries to land and expand enterprise accounts.
- Build differentiated strategies, scalable programs, world-class events, and account-based tactics across buying personas and industries.
- Partner with Sales and Inside Sales leadership through executive presentations, insights-driven recommendations, and business reviews.
- Track lead flow from initial touchpoint through closed-won revenue and refine conversion metrics to maximize ROI.
Team Leadership & Development
- Manage and mentor a geographically dispersed team.
- Hire, onboard, and foster a culture of high performance and continuous learning.
- Drive innovation, accountability, data-driven decision-making, and collaborative execution across distributed teams.
- Own talent strategy, including succession planning, career pathing, and leadership development.
- Represent regional needs to Corporate Marketing and ensure global initiatives are successfully localized.
Analytics, Insights & Business Acumen
- Build executive-level dashboards and KPI frameworks tracking pipeline, program ROI, and business impact.
- Use analytics to identify growth opportunities, optimize resource allocation, measure program effectiveness, and demonstrate marketing’s contribution to revenue.
- Develop feedback loops and refinement processes to improve investment efficiency and program performance.
- Manage the APAC roll-up budget and allocate resources toward high-impact activities.
Requirements
- 10+ years of progressive leadership experience building, scaling, and inspiring high-performing marketing teams.
- Demonstrated ability to develop talent, drive career growth, and create environments where top performers thrive.
- Ability to lead organizational transformation, drive adoption of new processes, and navigate ambiguity in fast-paced, high-growth environments.
- Fluency in business metrics and ability to translate data into actionable insights.
- Exceptional presentation and communication skills, including the ability to build trust with C-suite executives and external partners.
- Willingness and ability to travel as needed for theater events and team meetings.
Skills
Field Marketing, Enterprise Marketing, Strategic Planning, Account-Based Marketing, Event Marketing, Pipeline Generation, Revenue Marketing, Sales Partnerships, Sales Operations, Marketing Analytics, Kpi Dashboards, Roi Measurement, Budget Management, Team Leadership, Executive Presentations
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