Social Media Manager, Campaigns & Platform Strategy
Leads Spotify social campaigns, platform strategy, and corporate social communications across @ThisIsSpotify and related channels. The role requires 5+ years of social media experience, strong writing and video skills, platform expertise, and the ability to manage cross-functional and agency workflows.
About the job
Responsibilities
- Lead end-to-end social campaigns across tentpole and always-on initiatives, from creative briefing through post-mortem.
- Translate campaign strategy into social plans with timelines, deliverables, and ownership.
- Coordinate agency and vendor partners on asset creation, feedback, and delivery workflows.
- Lead campaign war rooms and ensure real-time content is on-brand, on-strategy, and approved.
- Support communications for Wrapped and other major cultural moments.
- Coordinate with marketing, editorial, creative, and global market teams.
- Analyze campaign performance and provide insights, learnings, and recommendations.
- Reimagine @ThisIsSpotify's presence on X by defining platform strategy, content purpose, voice, and plans.
- Create and publish content for X, including trend responses, campaign amplification, and always-on storytelling.
- Edit and produce short-form video recaps and social-native content.
- Track platform performance and iterate strategy based on insights.
- Translate company news, executive messaging, and corporate narratives into social content.
- Develop social playbooks for earnings, policy announcements, Loud & Clear, and executive thought leadership.
- Craft copy for @ThisIsSpotify and executive channels in alignment with broader communications strategy.
Requirements
- 5+ years of experience in social media management, focused on campaign execution and platform strategy.
- Track record of leading social campaigns end-to-end for a major consumer brand or entertainment company.
- Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms.
- Strong writing and editing skills across platform voices and tones.
- Video editing proficiency for campaign footage and social-native content.
- Experience managing agency and vendor relationships and creative delivery workflows.
- Strong cultural instincts and understanding of trending conversations.
- Operational rigor in managing timelines, briefs, and cross-functional workflows.
- Ability to work with senior leaders and cross-functional partners across multiple priorities.
- Experience with corporate or brand communications on social.
- Familiarity with real-time social strategy during major cultural or company moments.
Skills
Social Media Management, Campaign Strategy, Platform Strategy, Instagram, TikTok, X, Threads, Video Editing, Copywriting, Corporate Communications, Agency Management, Performance Analytics, Content Strategy, Social Media Playbooks
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