Senior Manager, Demand Generation

Responsibilities

Strategy & Pipeline

• Own quarterly and annual MQL and pipeline targets and drive the strategy to achieve them.
• Lead target account selection and ABM program design in partnership with sales and marketing teams.
• Improve pipeline conversion metrics, qualified lead volume, and account-targeting effectiveness.
• Track and report program performance and make data-driven recommendations to marketing and company leadership.
• Monitor demand generation trends, including AI-driven developments, and translate insights into actionable improvements.

Campaign Execution

• Own hands-on campaign execution across paid advertising, email, SEO/SEM, webinars, and content syndication.
• Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing email content.
• Launch campaigns, landing pages, and resources on the company website.
• Learn and use Webflow for hands-on website management.
• Manage relationships with external consultants supporting SEM, SEO, and content syndication.

Collaboration

• Partner with account executives on demand generation strategy, target account selection, and execution.
• Build relationships with internal stakeholders, external partners, and agency vendors.
• Represent demand generation in cross-functional planning with clear, data-driven recommendations.

Requirements

• 6–10 years of hands-on, strategic and tactical demand generation experience.
• 4+ years of B2B experience; B2B SaaS experience strongly preferred.
• Demonstrated ownership of MQL and pipeline targets.
• Experience building and optimizing programs in a marketing automation platform; HubSpot strongly preferred, with Marketo or Pardot also relevant.
• Hands-on experience managing and optimizing paid media campaigns across Google Ads and LinkedIn, including budget management.
• Data fluency, including dashboard use, performance reporting, and metric-based decision-making.
• ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context.
• Strong written communication skills.
• Proactive problem-solving ability and confidence making and advocating for recommendations.
• Working knowledge of SEO/SEM fundamentals and experience managing related agencies or consultants.
• AI literacy and active use of AI tools in demand generation workflows.
• Strong organization and self-direction in a lean, fast-moving environment.

Nice to Have

• Experience with Webflow or a comparable CMS.
• Familiarity with content syndication platforms such as Bombora, TechTarget, or Integrate.
• Experience in martech, mobile, or messaging industries.

Compensation & Benefits

• Base salary: $130,000–$150,000 annually, depending on experience.
• Competitive equity.
• Medical, dental, and vision coverage.
• Short- and long-term disability insurance.
• Life insurance.
• 11 paid holidays.
• Flexible vacation.
• Commuter benefits.
• 401(k) with company match.
• Paid parental leave.