Marketer
Leads brand, product marketing, and category development for AI company, owning narratives, content creation across formats, product launches, and distribution via organic/social/PR channels. Requires 4+ years execution experience in fast-paced environments, ideally AI/developer products.
About the job
Key Responsibilities
- Developing and maintaining core company and product narratives
- Translating technical concepts into clear, externally facing messaging
- Creating high-quality content across formats (written, video, demos, launches)
- Supporting frequent product launches (weekly cadence) with structured messaging and assets
- Owning and evolving brand positioning across website, product, and external channels
- Driving distribution through organic, social, and PR channels
- Contributing to category definition in an emerging market
Candidate Profile
Two common profiles:
- Narrative / Creative Focus: Strong ability to develop clear, compelling messaging from complex inputs; high attention to detail across writing, visual output, and overall brand; experience producing product-facing content (e.g. demos, websites, launch materials)
- Distribution / Growth Focus: Experience driving reach through content, launches, and media; strong understanding of channels, timing, and amplification strategies; track record of creating high-engagement or high-visibility moments
Candidates may lean toward one area but should be capable across both.
Requirements
- Proven experience executing marketing work end-to-end (not solely strategy)
- Ability to operate independently and manage multiple workstreams
- Strong product understanding and ability to map messaging to user journeys
- High quality bar for output and attention to detail
- Willingness to work in a fast-paced environment with frequent releases
Preferred Background
- Experience in AI or developer-facing products
- Exposure to early-stage or high-growth environments
- Involvement in positioning or launching new product categories
- Familiarity with companies such as ElevenLabs, Lovable, or similar
Skills
Product Marketing, Brand Positioning, Content Creation, Storytelling, Narrative Development, Social Media, Pr, Ai Marketing, Developer Marketing, Category Development
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