Marketer

Key Responsibilities

• Developing and maintaining core company and product narratives
• Translating technical concepts into clear, externally facing messaging
• Creating high-quality content across formats (written, video, demos, launches)
• Supporting frequent product launches (weekly cadence) with structured messaging and assets
• Owning and evolving brand positioning across website, product, and external channels
• Driving distribution through organic, social, and PR channels
• Contributing to category definition in an emerging market

Candidate Profile

Two common profiles:

• Narrative / Creative Focus: Strong ability to develop clear, compelling messaging from complex inputs; high attention to detail across writing, visual output, and overall brand; experience producing product-facing content (e.g. demos, websites, launch materials)
• Distribution / Growth Focus: Experience driving reach through content, launches, and media; strong understanding of channels, timing, and amplification strategies; track record of creating high-engagement or high-visibility moments

Candidates may lean toward one area but should be capable across both.

Requirements

• Proven experience executing marketing work end-to-end (not solely strategy)
• Ability to operate independently and manage multiple workstreams
• Strong product understanding and ability to map messaging to user journeys
• High quality bar for output and attention to detail
• Willingness to work in a fast-paced environment with frequent releases

Preferred Background

• Experience in AI or developer-facing products
• Exposure to early-stage or high-growth environments
• Involvement in positioning or launching new product categories
• Familiarity with companies such as ElevenLabs, Lovable, or similar