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MotiveMotive

Content Marketing Specialist

Produces research-driven B2B blog and marketing content, supports cross-functional programs, and improves content operations through data-informed and AI-assisted workflows. Requires at least two years of content or editorial experience, strong writing skills, and familiarity with SEO.

About the job

Responsibilities

  • Write and publish high-quality blog content focused on customer stories, industry verticals, product features, and SEO- or AEO-optimized topics.
  • Support content across cross-functional programs, including product marketing, demand generation, corporate campaigns, and customer marketing.
  • Explore AI-assisted workflows to scale content production, reliably recycle assets, and identify high-value customer proof points.
  • Participate in content planning by contributing research-backed recommendations on topics, formats, and production priorities.
  • Track performance of published content and use data to refine the editorial approach and future priorities.
  • Build workflows that make content operations smarter, more scalable, and more impactful.

Requirements

  • 2+ years of content marketing or editorial experience, or equivalent experience in communications, journalism, or related content fields.
  • Portfolio demonstrating strong research and writing skills across B2B topics.
  • Ability to produce clear, well-structured, accurate content on complex or technical subjects.
  • Understanding of SEO and AEO principles.
  • Strong organization and deadline-management skills, including the ability to manage multiple projects and identify dependencies.
  • Comfort using data and research tools to inform content decisions, identify gaps, and measure performance.
  • Curiosity about AI tools and experience testing or implementing approaches that improve quality or process efficiency.
  • Strong cross-functional collaboration skills.

Nice to Have

  • Experience with physical operations, fleet management, or transportation.

Compensation

  • Base compensation: $61,000–$72,000 USD annually.
  • Benefits may include health, pharmacy, optical and dental coverage, paid time off, disability coverage, life insurance, and 401(k) contributions, subject to eligibility.

Skills

Content Marketing, Editorial Writing, B2B Content, Search Engine Optimization, Answer Engine Optimization, Content Operations, Content Strategy, Artificial Intelligence, Data Analysis, Research Tools, Cross-Functional Collaboration

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