TikTok Shop Content Strategist
Develops insight-led TikTok Shop strategies, concepts, creative briefs, and testing frameworks across consumer brands. The role requires 3+ years in content or creative strategy, strong TikTok fluency, consumer behavior knowledge, and the ability to turn trends and product benefits into sales-driving short-form content.
About the job
Responsibilities
Creative Strategy
- Develop creative strategies for TikTok Shop brands based on products, target consumers, competitive landscapes, and the TikTok environment.
- Understand products, differentiators, customers, and the problems products solve.
- Connect brand positioning, consumer psychology, TikTok culture, and commerce.
- Develop short-form TikTok concepts, scalable creative frameworks, hooks, storylines, and content ideas.
- Research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging patterns.
- Identify relevant U.S. consumer trends and cultural opportunities.
Creative Testing
- Create testing strategies for concepts, hooks, messages, formats, and creative angles.
- Develop variations around product and consumer insights.
- Form hypotheses about creative performance.
- Analyze results, identify winning patterns, and iterate or scale successful creative.
- Build repeatable creative testing frameworks while balancing originality and commercial objectives.
Creative Briefs and Concept Development
- Create actionable briefs for creators, editors, production teams, and creative partners.
- Provide hooks, concepts, talking points, story structures, CTAs, product angles, and execution guidance.
- Generate original concepts for entertaining, educational, emotional, relatable, surprising, and culturally relevant short-form videos.
- Develop persona-specific creative angles and product-benefit messaging that does not feel like traditional advertising.
- Create content designed to drive product discovery, engagement, clicks, and purchases.
Collaboration
- Partner with Account Managers, Creator Managers, clients, and creators on content strategy.
- Participate in client strategy discussions and communicate recommendations clearly.
- Educate internal teams on TikTok trends and creative opportunities.
- Iterate quickly based on feedback and manage multiple brands and categories.
Requirements
- 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field.
- Strong understanding of TikTok and short-form video content.
- Demonstrated ability to develop original social media concepts.
- Understanding of attention-grabbing openings and consumer purchasing behavior.
- Excellent written and verbal communication skills.
- Ability to quickly understand products and identify compelling consumer benefits and angles.
- Ability to translate strategic insights into creative concepts and briefs.
- Strong research skills and ability to identify meaningful trends.
- Highly organized, able to manage multiple brands and initiatives, and comfortable in a fast-paced, high-accountability environment.
Nice-to-Haves
- Direct TikTok content creation or strategy experience.
- TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce experience.
- Creator or influencer experience.
- Short-form video creative briefing experience.
- Creative testing or performance marketing experience.
- Consumer brand experience.
- Experience in beauty, health and wellness, food and beverage, fashion, lifestyle, or related consumer categories.
- Strong understanding of U.S. consumer trends.
Skills
TikTok, Tiktok Shop, Short-Form Video, Content Strategy, Creative Strategy, Social Media, Consumer Psychology, Creative Briefs, Creative Testing, Performance Marketing, E-Commerce, Affiliate Marketing, Influencer Marketing, Trend Research, Dtc
Similar jobs
Content Marketing jobs
Viam
New York, NY
Creates developer-focused social, video, and written content for a technical robotics software platform. The role requires strong editorial judgment, clear writing, visual skills, and a portfolio demonstrating content for technical audiences.
AlertMedia
United States
Creates, publishes, and manages organic social content across brand channels, including graphics, short-form video, community engagement, and performance reporting. The role requires Canva experience, strong writing and editing skills, social publishing expertise, and U.S. residency.
Okta
Toronto, Canada
Build and scale customer advocacy programs while co-creating technical content, case studies, and user-generated stories with customers and experts. The role also develops AI-driven community intelligence workflows and optimizes content for search and generative AI discovery.
PointClickCare
United States
Own the end-to-end owned brand content strategy across blogs, podcasts, web, thought leadership, events, and employer-brand channels. The role combines strategic planning with hands-on writing, editing, production, distribution, performance analysis, and cross-functional collaboration.
PointClickCare
Mississauga, Canada
Own and execute PointClickCare’s owned brand content strategy across blogs, podcasts, web, events, and employer brand channels. The role combines editorial production, thought leadership, agency management, cross-functional collaboration, distribution, and performance optimization.