Content Strategist, Contract
Own and execute PointClickCare’s owned brand content strategy across blogs, podcasts, web, events, and employer brand channels. The role combines editorial production, thought leadership, agency management, cross-functional collaboration, distribution, and performance optimization.
About the job
Responsibilities
- Develop, manage, and execute owned brand content strategy across blogs, podcasts, websites, and long- and short-form content.
- Plan editorial calendars, write and edit content, manage production workflows, and deliver content against deadlines.
- Translate product marketing and go-to-market strategies into brand content that supports thought leadership and top-of-funnel objectives.
- Create thought leadership content for executives and subject matter experts across owned media channels.
- Develop distribution strategies and partner with demand, social, web, and related teams to reach priority audiences.
- Manage agency-partner brand programs, including deliverables and deadlines.
- Collaborate with product marketing, demand generation, and growth teams to align content with campaigns and audience needs.
- Track content performance, report on key metrics, and optimize strategy and editorial mix.
- Establish guidelines for brand storytelling, content positioning, and channel strategy.
- Lead owned content strategy for the annual SUMMIT conference across pre-event, onsite, and post-event channels.
- Support attendee-facing event content, including registration and website copy, session titles and descriptions, presentation editing, booth messaging, wayfinding, and videos.
- Support employer brand content, including employee stories, recruitment campaigns, careers-focused web content, and culture-related materials.
Requirements
- Proven content strategy experience with a strong hands-on execution record.
- Experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production.
- Experience managing agency partners and external content programs.
- Understanding of how brand content supports top-of-funnel demand and thought leadership.
- Ability to translate product marketing and go-to-market strategy into brand storytelling.
- Ability to analyze content performance metrics and turn insights into improvements.
- Strong cross-functional collaboration skills and comfort working with multiple teams simultaneously.
Nice to Have
- Healthcare or B2B SaaS marketing experience.
Skills
Content Strategy, Editorial Planning, Writing, Editing, Podcasting, Web Content, Content Production, Brand Storytelling, Thought Leadership, Content Distribution, Performance Metrics, Go-to-Market Strategy, Product Marketing, B2B SaaS
Similar jobs
Content Marketing jobs
Okta
Toronto, Canada
Build and scale customer advocacy programs while co-creating technical content, case studies, and user-generated stories with customers and experts. The role also develops AI-driven community intelligence workflows and optimizes content for search and generative AI discovery.
Spotlight
Remote
Develops insight-led TikTok Shop strategies, concepts, creative briefs, and testing frameworks across consumer brands. The role requires 3+ years in content or creative strategy, strong TikTok fluency, consumer behavior knowledge, and the ability to turn trends and product benefits into sales-driving short-form content.
AI Digest
Remote
Create narrative, character-driven YouTube videos about AI Village research and findings, owning the process from story selection and concept development through filming, editing, publishing, and iteration. The role requires strong creative judgment, demonstrated video-production experience, and high autonomy.
Tailscale
United StatesCreates technically accurate educational content, tutorials, guides, demos, and comparison resources that help enterprise and technical audiences discover and adopt Tailscale. The role combines technical writing, growth content marketing, SEO, AI-assisted content production, and cross-functional collaboration.
Scribe
Remote
Build Scribe’s enterprise customer marketing and advocacy engine through content, testimonials, webinars, and Customer Advisory Board programs. The role combines executive relationship-building, cross-functional demand generation, and analytical ownership of pipeline influence and revenue outcomes.