Content Marketing Manager, Demand Generation
Creates and adapts B2B content across the customer journey, including webinars, guides, blogs, customer proof, and decision-enablement materials. The role requires 7+ years of experience, exceptional writing and editing, strong narrative judgment, and the ability to build reusable content systems.
About the job
Responsibilities
- Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define content plans for priority programs.
- Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
- Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
- Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
- Identify the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
- Collaborate with Demand Generation and channel partners to address audience and distribution needs.
- Use audience and performance signals to improve how future content is structured, packaged, and reused.
- Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
- Maintain strong editorial quality across a high volume of interconnected assets.
Requirements
- 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
- Exceptional writing and editing skills, with a portfolio demonstrating adaptation of substantive source material for different B2B audiences and contexts.
- Ability to translate complex B2B product and business subject matter into clear, accessible content.
- Ability to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
- Experience creating B2B content across industries, business functions, buyer groups, or customer-journey stages.
- Understanding of B2B audience and channel needs, with the ability to collaborate closely with Demand Generation while preserving the central narrative.
- Ability to create high-quality individual assets and systems that make future work faster and more consistent.
- Strong editorial judgment, speed, precision, and comfort working across a high volume of interconnected work.
Skills
B2B Content Marketing, Editorial Strategy, Content Strategy, Demand Generation, Product Marketing, Webinars, Ebooks, Blog Writing, Copy Editing, Thought Leadership, Customer Proof, Audience Segmentation, Content Repurposing, Content Frameworks, Performance Analytics
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