Lead Developer Advocate, SQL & Analytics Workloads

Responsibilities

• Define and drive the developer advocacy strategy for SQL development, analytics workflows, and the modern data stack.
• Align advocacy priorities with product goals, adoption opportunities, and measurable business outcomes.
• Identify high-value technical narratives, workflows, and proof points that accelerate developer adoption and trust.
• Create tutorials, quickstarts, blog posts, videos, workshop materials, code samples, and best-practice guides.
• Design and maintain production-grade reference implementations and demos for analytics, BI, data transformation, and application-development workflows.
• Create onboarding paths, architecture patterns, and practical enablement assets that help developers move from first use to production.
• Define and scale enablement for SQL, data modeling, analytics engineering, dashboards, pipelines, governance, and performance optimization.
• Develop documentation, samples, walkthroughs, and adoption assets for SQL, ELT/ETL, dbt, orchestration, semantic modeling, BI, and analytics application development.
• Partner with product, engineering, field, product marketing, sales, solutions engineering, education, and customer teams.
• Represent Snowflake at conferences, meetups, workshops, hackathons, webinars, and community events across EMEA.
• Engage with developer communities through GitHub, Stack Overflow, Slack, Discord, Reddit, and other relevant channels.
• Establish thought leadership in SQL development, analytics engineering, developer experience, and data application architecture.
• Synthesize customer, community, partner, and field feedback into actionable product and engineering recommendations.
• Design and run workshops, technical events, and hands-on enablement programs.
• Define and track metrics for content effectiveness, developer engagement, community growth, and downstream adoption.

Requirements

• 5+ years of experience in developer advocacy, developer relations, technical evangelism, solutions architecture, developer education, or similarly hands-on technical roles.
• Experience operating as a senior individual contributor with significant ownership, influence, and cross-functional leadership.
• Demonstrated success driving adoption for developer platforms, data products, analytics products, or technical ecosystems.
• Strong hands-on proficiency in SQL and Python.
• Deep familiarity with analytics engineering, data transformation, orchestration, APIs, SDKs, notebooks, BI tools, and cloud data platforms.
• Strong understanding of SQL-centric workflows, including data modeling, query optimization, semantic layers, transformation frameworks, governance, observability, and dashboard or analytics consumption.
• Experience building demos, prototypes, reference applications, or production-oriented examples for analytics, BI, data applications, or modern data stack use cases.
• Ability to explain complex technical topics clearly to technical builders and broader developer communities.
• A strong public portfolio of technical content, such as talks, workshops, blog posts, videos, code samples, open-source projects, or community programs.
• Experience growing and engaging developer communities through authentic participation and useful technical resources.
• Excellent communication and storytelling skills.
• Strong product judgment and the ability to connect developer friction to roadmap priorities.
• Track record of effective cross-functional partnership, bias for action, ownership, and comfort in ambiguous, fast-moving environments.

Nice to Have

• Experience with Snowflake, dbt, Airflow, BI platforms, semantic layers, or adjacent cloud data platform ecosystems.
• Experience creating technical enablement for SQL developers, analytics engineers, or modern data teams.
• Familiarity with open-source data tooling and developer workflows.
• Experience organizing hackathons, meetups, ambassador programs, or contributor communities.
• Background as a software engineer, data engineer, analytics engineer, solutions architect, or developer educator.

Compensation and Benefits

• The posting directs United States applicants to the Snowflake Careers site for salary and benefits information.