Growth
Owns Artisan's growth strategy from acquisition to expansion, scaling from $7M to $25M+ ARR via performance marketing, SEO, PLG, brand building, and data-driven experimentation. Requires 2+ years in growth/marketing with creative, gritty mindset.
About the job
Responsibilities
- Own the full growth strategy across paid, organic, brand, and product-led motions.
- Scale inbound demand through performance marketing, SEO, lifecycle marketing, virality loops, and bold stunts.
- Build and optimize funnels across web, product, and sales hand-off; instrument every step and improve with data.
- Design onboarding flows, paywall moments, and in-product upsell and expansion paths to drive PLG adoption.
- Turn Artisan into a cult brand; architect viral campaigns, UGC loops, and social dominance across LinkedIn, X, and beyond.
- Build the growth model, own the dashboards, and run continuous experiments across every channel.
Requirements
- 2+ years of experience in growth, marketing, or a similar role.
- Creative, out-of-the-box thinker who enjoys testing unconventional ideas.
- High grit and hunger — willing to work hard and take ownership.
- Comfortable operating in ambiguity and building from zero.
- Strong communicator who can work directly with leadership.
Skills
SEO, Performance Marketing, Lifecycle Marketing, Growth Strategy, Funnel Optimization, Product-Led Growth, Analytics, Dashboards, A/B Testing, Viral Campaigns, Ugc
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