Demand Generation

What You'll Own

Test design and channel exploration

• Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others
• Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning
• Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next
• Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there

Execution and coordination

• Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates
• Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships
• Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience
• Manage budgets and allocate spend across the portfolio based on performance and learning goals

Measurement and iteration

• Define KPIs for every program before it launches — and hold yourself accountable to them
• Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales
• Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill
• Develop a compounding library of learnings that makes each new test smarter than the last

What You Bring

• Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes
• A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal
• Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools
• Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball
• Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it
• Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned

Bonus:

• Experience marketing to technical audiences (developers, data engineers, analysts)
• Familiarity with the data and analytics tools landscape