Own paid acquisition and growth channels end-to-end for a developer tools startup, managing ads across major platforms and building technical audience partnerships while running rapid experiments.
Salary not listed
On-siteGrowth Marketing
About the role
Responsibilities
Own paid acquisition end to end across Meta, Google, YouTube, TikTok, and new channels
Build influencer, newsletter, podcast, and partnership channels for a technical audience
Know ICP cold by talking to customers, reading usage data, and understanding why developers pick us over alternatives
Manage agencies like a principal: write the brief, review the work, hold the outcome, and replace what is not working
Think about the full journey from ad to landing page to product experience
Demo the product credibly to translate technical capabilities into customer value
Run fast experiments with a low ego about killing what does not work
Requirements
Paid acquisition experience with real ad spend (not just boosted posts)
Ability to discuss CAC, ROAS, attribution, and where models break down
Developer tools taste: understanding why technical audiences hate being marketed to and how to earn their attention
Agency operator: know how to get good work out of vendors and how to fire them when not working
Startup pace: build, ship, measure, and iterate without waiting on a big internal machine
Typist: write briefs, landing-page copy, and campaign notes clearly
Human: build trust and admit what you do not know
Nice-to-Haves
Event marketing, sponsored booths, field events, or meetups
Familiarity with the AI/agent ecosystem
Experience briefing creators for UGC or technical influencer campaigns
Comfortable pulling your own data instead of waiting for a report
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