Growth Marketing Manager
Own paid acquisition and growth channels end-to-end for a developer tools startup, managing ads across major platforms and building technical audience partnerships while running rapid experiments.
About the job
Responsibilities
- Own paid acquisition end to end across Meta, Google, YouTube, TikTok, and new channels
- Build influencer, newsletter, podcast, and partnership channels for a technical audience
- Know ICP cold by talking to customers, reading usage data, and understanding why developers pick us over alternatives
- Manage agencies like a principal: write the brief, review the work, hold the outcome, and replace what is not working
- Think about the full journey from ad to landing page to product experience
- Demo the product credibly to translate technical capabilities into customer value
- Run fast experiments with a low ego about killing what does not work
Requirements
- Paid acquisition experience with real ad spend (not just boosted posts)
- Ability to discuss CAC, ROAS, attribution, and where models break down
- Developer tools taste: understanding why technical audiences hate being marketed to and how to earn their attention
- Agency operator: know how to get good work out of vendors and how to fire them when not working
- Startup pace: build, ship, measure, and iterate without waiting on a big internal machine
- Typist: write briefs, landing-page copy, and campaign notes clearly
- Human: build trust and admit what you do not know
Nice-to-Haves
- Event marketing, sponsored booths, field events, or meetups
- Familiarity with the AI/agent ecosystem
- Experience briefing creators for UGC or technical influencer campaigns
- Comfortable pulling your own data instead of waiting for a report
Skills
Paid Acquisition, Meta Ads, Google Ads, Youtube Ads, Tiktok Ads, Influencer Marketing, Newsletter Marketing, Podcast Marketing, Partnerships, Cac, Roas, Attribution Modeling, Agency Management
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